Be the brand AI recommends

AI SEO Optimisation that gets your brand discovered by ChatGPT, Gemini, and Perplexity. Be visible to your customers in the age of AI search.

Trusted by:

Your customers are no longer searching, they are asking.

AI SEO Optimisation is no longer optional. it’s how your brand stays visible when customers ask AI for recommendations.

ChatGPT now has 800M active weekly users

ChatGPT now has 800M active weekly users

ChatGPT now has 800M active weekly users

62% of internet users trust AI to guide brand choices

62% of internet users trust AI to guide brand choices

62% of internet users trust AI to guide brand choices

53% of US GenZ interested in delegating to AI agents

53% of US GenZ interested in delegating to AI agents

53% of US GenZ interested in delegating to AI agents

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

2.5 billion prompts per day are asked to ChatGPT

2.5 billion prompts per day are asked to ChatGPT

2.5 billion prompts per day are asked to ChatGPT

Beyond the buzzwords to real business impact

With everyone throwing around acronyms like GEO, LLMO or AEO, we look past the noise to understand what everything actually means for your business. Our first movers at Index Lab have won big!

61%

Increase in brand mentions across ChatGPT, Gemini, and Perplexity after implementing llms.txt and AI-friendly schema

61%

Increase in brand mentions across ChatGPT, Gemini, and Perplexity after implementing llms.txt and AI-friendly schema

3.2x

Growth in qualified leads from AI-sourced visibility within 6 weeks of optimisation

3.2x

Growth in qualified leads from AI-sourced visibility within 6 weeks of optimisation

2x

Higher conversion rate from AI-origin traffic compared to traditional SEO channels, driven by stronger buying intent across ChatGPT queries

2x

Higher conversion rate from AI-origin traffic compared to traditional SEO channels, driven by stronger buying intent across ChatGPT queries

47%

Improvement in organic visibility scores across both Google and AI engines after restructuring content for question-based discovery

47%

Improvement in organic visibility scores across both Google and AI engines after restructuring content for question-based discovery

We help brands build AI Visibility through AI SEO Optimisation.

Our AI SEO done-for-you service ensures your brand is discovered, cited, and recommended by large language models like ChatGPT, Gemini, and Perplexity.

Our offering is made up of 6 key areas:

Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.

1. AI Visibility Audit

We analyse how AI models currently interpret and cite your brand.

2. Technical Foundation

We ensure AI crawlers can access your website and find information quickly and efficiently.

Computer screen with website code during technical optimisation for AI SEO and crawlability.
Computer screen with website code during technical optimisation for AI SEO and crawlability.
Computer screen with website code during technical optimisation for AI SEO and crawlability.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.

3. Content Restructuring

We transform your website content into an AI-readable, encyclopedia, in a question-driven style that matches how your customers phrase their prompts.

4. Building Credibility

We strategically place your brand inside the sources that AI models trust the most.

Modern building representing digital authority and online presence growth through AI SEO.
Modern building representing digital authority and online presence growth through AI SEO.
Modern building representing digital authority and online presence growth through AI SEO.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.

5. Tracking & Continuous Improvement

We track, maintain and enhance your AI visibility, applying the right updates as your traffic grows and your competitors make moves.

6. Cutting-edge Research

We update our approach to match the latest AI search practices so you don’t have to.

Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.

We operate differently

Most agencies treat AI SEO as a different version of SEO, which is like calling a rocket just “a faster car”. We see AI SEO as future-defining.

We are AI SEO-native

While most agencies offer the old SEO under new labels, Indexed Lab was built entirely around AI SEO. Brands investing in AI visibility will outperform those sticking to repackaged SEO.

Most agencies lock clients into costly retainers with long commitments. At Indexed Lab, we know we can deliver the bigger and faster impact through a focused one-off project.

No expensive retainers

We have proven results

We have taken all our clients from no AI visibility to 1st and 2nd spots on ChatGPT and Gemini, while generating real sales. We’ve published case studies you can explore below.

Businesses love working with us.
But don't take our word for it, take theirs!

In weeks, we went from invisible to ranking first on ChatGPT. AI search visits doubled, helping us recover lost organic traffic and proving how vital AI visibility is for growth.

Laura K.

CEO at Flash Facial

In weeks, we went from invisible to ranking first on ChatGPT. AI search visits doubled, helping us recover lost organic traffic and proving how vital AI visibility is for growth.

Laura K.

CEO at Flash Facial

Indexed Lab helped us appear on ChatGPT and Google. We just opened our first store and already rank first on ChatGPT. Excited to see how far this visibility can go.

Margarida Menezes

CEO at Baby Sisters

Indexed Lab helped us appear on ChatGPT and Google. We just opened our first store and already rank first on ChatGPT. Excited to see how far this visibility can go.

Margarida Menezes

CEO at Baby Sisters

Working with Indexed Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.

Anki Ram

Founder at Wandr

Working with Indexed Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.

Anki Ram

Founder at Wandr

The team at Indexed Lab is firing on all cylinders in establishing our Medium and Reddit presence. We saw an increase in our AI visibility score in 3 weeks!

Filipa

Head of Content and Commmunity at Wondercraft

The team at Indexed Lab is firing on all cylinders in establishing our Medium and Reddit presence. We saw an increase in our AI visibility score in 3 weeks!

Filipa

Head of Content and Commmunity at Wondercraft

Our proven 5-step process to dominate AI search results

At Indexed Lab, we handle the full AI SEO process for you end to end, so your business becomes a trusted authority in AI search

Step 1

Discover

  • What it is: Discovery call and onboarding to understand your brand, audience, and visibility goals.

  • Expected output: Custom project plan, milestones, timelines and access setup.

Step 2

Audit

  • What it is: Comprehensive technical and content analysis checking for crawlability, metadata, semantic structure, and off-site authority signals.

  • Expected output: AI Visibility Audit Report with clear priorities.

Step 3

Optimise

  • What it is: AI SEO optimisation across three pillars: technical foundation, content upgrade and brand authority building.

  • Expected output: Optimised site structure, AI-readable encyclopedia and disseminated brand.

Step 4

Review

  • What it is: Presentation of results, walkthrough of first citations, and visibility roadmap.

  • Expected output: Review session and performance report.

Step 5

Monitor & Evolve

  • What it is: Ongoing visibility monitoring, quarterly audits, and adaptation to AI model updates

  • Expected output: Continuous AI Visibility Score, insights, and incremental changes, or a plan + playbook for your team to continue work internally.

Fixed deliverables that get you AI-visible, optional monitoring thereafter

Each package has a fixed price and a defined level of work depth so that you always know exactly what you are getting.

Indexed Starter

A fast, low-risk way to validate the impact of AI visibility for your brand.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Enable AI models to access and understand your website

Structured data for your 5 most important pages

Publishing 4 articles designed to be cited in AI answers

Placing your brand in 2 sources where AI gets its facts

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 key customer questions

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for all articles and FAQ pages

AI-friendly content curation for your 2 main USPs

Publishing 12 articles designed to be cited in AI answers

Placing your brand in 4 sources where AI gets its facts

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Press & platform publishing

Brand Seeding across web entities, profiles and citations

Publishing 30 articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

A fast, low-risk way to validate the impact of AI visibility for your brand.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Enable AI models to access and understand your website

Structured data for your 5 most important pages

Publishing 4 articles designed to be cited in AI answers

Placing your brand in 2 sources where AI gets its facts

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 key customer questions

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for all articles and FAQ pages

AI-friendly content curation for your 2 main USPs

Publishing 12 articles designed to be cited in AI answers

Placing your brand in 4 sources where AI gets its facts

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Press & platform publishing

Brand Seeding across web entities, profiles and citations

Publishing 30 articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

A fast, low-risk way to validate the impact of AI visibility for your brand.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Enable AI models to access and understand your website

Structured data for your 5 most important pages

Publishing 4 articles designed to be cited in AI answers

Placing your brand in 2 sources where AI gets its facts

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 key customer questions

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for all articles and FAQ pages

AI-friendly content curation for your 2 main USPs

Publishing 12 articles designed to be cited in AI answers

Placing your brand in 4 sources where AI gets its facts

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Press & platform publishing

Brand Seeding across web entities, profiles and citations

Publishing 30 articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

What your brand stands to gain

Dominate the New Channel of the Future

AI search is the next big source of organic discovery. While others compete on Google, you’ll appear in ChatGPT, Gemini, and Perplexity answers, turning AI visibility into qualified exposure and inbound leads.

AI Searches Are More Intentional, and Convert Higher

People asking AI for recommendations are ready to buy. AI-origin traffic shows stronger intent and converts up to 9x better than SEO or ads.

Re-purpose Your Existing Content

Your current content already has value. We reformat and optimise it for AI systems to boost ROI and reach without rebuilding your strategy.

Strong Ranking in AI Search

Be visible where buying decisions happen, inside AI-generated answers and comparisons. Your brand becomes the trusted recommendation people see first.

Early Birds Catch the Worms

AI visibility is new, giving you a rare advantage. Early adopters build lasting authority before competitors catch up. Acting now locks in that lead.

AI Visibility Transformation Spotlight

How Indexed Lab helped a different businesses to go from AI invisible to taking the #1 spot across ChatGPT, Gemini and Google AI Mode

DRAG TO EXPLORE

DRAG TO EXPLORE

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

The Baby Sisters childcare team in Portugal, photographed together, representing the trusted babysitting brand featured in Indexed Lab’s AI SEO case study.”
Baby Sisters logo, Portugal’s leading childcare and babysitting platform featured in Indexed Lab AI SEO case study for ChatGPT and Google AI visibility

Baby Sisters, Portugal’s premier childcare platform

Baby Sisters was invisible in AI search, missing key prompts like “trusted babysitter in Lisbon” and “babysitter de confiança em Portugal.” Within weeks of working with Indexed Lab, they became the first-cited brand on ChatGPT, with rich context and hyperlinks, and achieved their first customer conversion from AI search.

Impact :

1st Place in ChatGPT for core babysitting prompts

Consistently hyperlinked in Google AI Overviews

96% increase in ChatGPT-driven visits

First customer conversion directly from ChatGPT

The Baby Sisters childcare team in Portugal, photographed together, representing the trusted babysitting brand featured in Indexed Lab’s AI SEO case study.”
Baby Sisters logo, Portugal’s leading childcare and babysitting platform featured in Indexed Lab AI SEO case study for ChatGPT and Google AI visibility

Baby Sisters, Portugal’s premier childcare platform

Baby Sisters was invisible in AI search, missing key prompts like “trusted babysitter in Lisbon” and “babysitter de confiança em Portugal.” Within weeks of working with Indexed Lab, they became the first-cited brand on ChatGPT, with rich context and hyperlinks, and achieved their first customer conversion from AI search.

Impact :

1st Place in ChatGPT for core babysitting prompts

Consistently hyperlinked in Google AI Overviews

96% increase in ChatGPT-driven visits

First customer conversion directly from ChatGPT

We’ve Got the Answers You’re Looking For

Quick answers to your AI SEO and visibility questions.

Do I even need AI SEO?

How is AI SEO different from SEO?

Will AI SEO actually work?

How long until I see results from AI SEO?

What business impact can I expect from AI SEO?

How much does AI SEO cost and why do you have one-off packages?

Will I need ongoing maintenance?

How will I track progress in my AI SEO journey?

What if AI models change?

Can AI traffic be tracked?

How do I know which questions my customers are asking ChatGPT?

Why choose Index Lab?

Which industries benefit the most from AI SEO?

Do I even need AI SEO?

How is AI SEO different from SEO?

Will AI SEO actually work?

How long until I see results from AI SEO?

What business impact can I expect from AI SEO?

How much does AI SEO cost and why do you have one-off packages?

Will I need ongoing maintenance?

How will I track progress in my AI SEO journey?

What if AI models change?

Can AI traffic be tracked?

How do I know which questions my customers are asking ChatGPT?

Why choose Index Lab?

Which industries benefit the most from AI SEO?

Start your AI SEO journey today

Book a Call Today or Get in Touch to Get Started

Logo by @AnkiRam

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Logo by @AnkiRam

Visioned and Crafted by brief.pt

© All right reserved