[ AEO / GEO ]
Be the brand AI recommends.
Your customers stopped searching, they're asking. We engineer how AI sees, judges, and trusts your brand, so you're the answer.
Takes a few seconds to run. We don't store your data. No sign up needed.
[ Brands we help become the answer ]
All results →
“Working with Index Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.”
[ Why now ]
If your site isn't readable, crawlable and understandable by AI, you're out of the conversation.
Brands still pour budget into SEO, ads and influencers while staying invisible to AI. We're AI SEO-native, built entirely around AI search visibility, not repackaging old SEO.
[ Our framework ]
See services →[ Start free ]
LLM Visibility Scan
How visible is your brand?
See which brands AI names when your customers ask, and whether you appear, or your competitor does.
Run free check →LLM Readiness Audit
How ready is your website for AI?
Score your site across 11 layers AI uses to read, trust and cite you. Get your grade within minutes.
Run free check →[ The shift, in numbers ]
~9 in 10
B2B BUYERS RESEARCH WITH AI
2.5B
DAILY PROMPTS IN CHATGPT
4.4×
AI VISITORS CONVERT VS ORGANIC
900M
MONTHLY GEMINI USERS
[ FAQ ]
What are AEO and GEO, and how are they different from SEO?+
SEO gets you ranked in a list of blue links. AEO (answer engine optimisation) and GEO (generative engine optimisation) get your brand named inside the answer that ChatGPT, Gemini and Google AI give directly. Your customers increasingly read the answer, not the list, so this is where visibility now lives.
Do I need to drop my current SEO to do this?+
No. AI visibility works alongside your SEO rather than replacing it. We're AI-native and focus entirely on how AI reads, judges and trusts your brand, so we complement whatever search work you already run.
How do you actually get my brand into AI answers?+
We work across seven areas of operation: prompt and content strategy, an AI visibility audit, an AI-ready site, content execution, information-source pages, source hunting, and monitoring. Together they make your site readable to AI and give it reasons to cite you over competitors. You can take the whole framework or a single piece.
How long before I see results?+
Most brands begin to see results in the first couple of months, with a clear trend inside six months to a year. Because AI visibility compounds, the advantage tends to grow the longer the work runs.
How do I find out where I stand today?+
Run one of our two free checks: a visibility check that shows whether AI names you or your competitor, and a readiness check that scores your site across the layers AI uses to trust and cite you. Both take minutes.
Stop being a footnote. Become the recommendation.