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Every article on being seen by AI.
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[ Highlighted ]
The OpenAI Roadmap in 2026: What Shipped and What Slipped
A dated record of what OpenAI promised against what actually launched, and what an ad-funded answer layer changes for your brand.
Read →AI Visibility FoundationsHow Long Does It Take to See Results of AI SEO Optimisation?
How long AI SEO takes to show results, stage by stage: crawlability and AI readiness first, then mentions in Google AI Mode, then citations in ChatGPT.
Read →Technical AEOLLMs.txt: Does It Actually Work? (Updated September 2026)
Google says it has no plans to use llms.txt. Anthropic and Perplexity say they read it. What the file is, who generates it, and where the return actually is.
Read →[ All articles ]
Similarweb finds AI-influenced visits arrive through search more often than other visits
Similarweb reports that 55.9% of AI-influenced visits came through search, against 40.4% of visits without AI influence. Analytics will usually log those visits as ordinary search traffic.
Read →NewsGemini now adds UTM parameters to outbound links, and Google has not documented when
Gemini links now carry a UTM tag, so visits the missing referrer used to push into Direct can be attributed to Gemini. Google has not said which links get tagged, so read the early numbers as a minimum.
Read →NewsChatGPT Ads Splits Your Brand Name From Your Legal Name, and Opens Up Non-Goal Conversions
OpenAI's 30 September 2026 advertiser update: an Ads Manager account now carries three separate names, changing the public one pauses ad serving, and the API will finally report conversions your campaign is not bidding on.
Read →NewsHow ChatGPT Ads Budgets Really Spend
OpenAI documented the rules behind ChatGPT Ads budgets in late September 2026: a daily budget is a weekly average that can double on a day, and an open-ended campaign is paced to 60 days.
Read →NewsOpenAI DevDay 2026 adds ranked plugin recommendations inside ChatGPT conversations
More than 20 announcements, and the recap describes no change to how ChatGPT searches, browses or cites. The new visibility slot goes to plugins, so software companies can compete for it and websites cannot.
Read →NewsMore links inside AI Overviews do not mean more clicks to your site
Peec AI logged a jump in the share of AI Overviews carrying links this week, but Search Console counts a click to your site and a link into AI Mode differently, and one of them may not register at all.
Read →NewsChatGPT Ads Opens Across Southeast Asia and Taiwan
OpenAI opened self-serve ChatGPT Ads to seven more markets on 23 September 2026, taking the advertiser list to 63 countries. Vietnam now has the cheapest minimum daily budget in the world.
Read →NewsOne vendor's data says Google AI Overviews are linking out more often
Peec AI data shared on X claims external links in Google's AI Overviews jumped from close to 0% to over 25%. The reporter who wrote it up disclosed a stake in the vendor, and no sample size or timeframe was given.
Read →NewsGoogle turns on native checkout in AI Mode and Gemini by default for Shopify merchants
Merchant Center is emailing Shopify merchants that their products can now be bought directly on Google. Nobody has to set anything up. To keep the sale on your own site, you have to switch it off in Shopify.
Read →NewsChatGPT Ads Update: Sponsored Agents, Shopify and HubSpot, and Conversion Optimization Billed on Impressions
OpenAI's mid-September 2026 wave adds Sponsored Agents in a US test, Shopify and HubSpot integrations, AI help writing ads, opt-in text customization and translation, oCPM, adjustable attribution windows, app and web platform targeting, and an event quality check.
Read →NewsChatGPT Ads Opens to the UAE, Saudi Arabia, Israel and Turkey
OpenAI's Ads Manager availability table now lists 56 countries. The four new ones are the United Arab Emirates, Saudi Arabia, Israel and Turkey, and ads are expanding to users across nine markets in the Middle East, North Africa and Turkey.
Read →NewsChatGPT Ads Update: an Ads Manager Plugin, Looser Custom Audiences, and a Euro Minimum
OpenAI's 4 September product email adds a plugin that builds campaigns from ChatGPT or Codex, loosens custom audiences, widens conversion matching, reports carousel cards and paces total budgets. The same week its Help Center quietly published a 15 EUR daily minimum.
Read →NewsListicles still dominate Google's top 10, but the winners keep turning over
New research on 3,000 ranking listicles finds the format never left. What changed is which URL wins, and what makes one listicle outrank another.
Read →NewsGoogle AI Mode picks different sellers than the shopping carousel
New tracking data finds AI Mode overlaps with Google's own product carousel only 1.28% of the time, and swaps in a different top seller for 49.6% of the matches it does find.
Read →NewsProduct pages beat Reddit for AI citations, but the data is B2B only
Ten Speed's study found product pages draw 24.1% of AI citations against 4.2% for Reddit, YouTube and forums combined, and the number survived six fact-check questions. The dataset behind it is B2B SaaS and professional services clients only.
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