[ News ]
What's changing in AI search.
Model roadmaps, AI Overviews, citations and the moves that decide whether AI recommends your brand. The signal, not the noise.
[ News ]
The OpenAI Roadmap in 2026: What Shipped and What Slipped
A dated record of what OpenAI promised against what actually launched, and what an ad-funded answer layer changes for your brand.
Read →NewsWhy Your AI SEO Strategy Is Failing: What the llms.txt Data Actually Reveals
Your AI SEO strategy may be failing due to llms.txt errors and weak credibility signals. Here's what the data actually reveals.
Read →NewsGoogle's AI Agents Are Changing How Brands Get Discovered: What You Need to Know
AI agents Google discovery is transforming brand visibility. Learn how Gemini reshapes recommendations and what your brand must do to stay visible.
Read →NewsBing's New AI Performance Data: What It Means for Your Brand's AI Visibility
AI performance reporting tools from Bing now show brands how often they appear in AI responses, here's how to use that data to improve your AI visibility.
Read →NewsAI Visibility Tracking: Why Your Prompts Aren't Measuring Real Discovery
AI visibility tracking via manual prompts misses how buyers actually find you. Learn which metrics reveal real brand discovery across AI platforms.
Read →NewsWhy Your AI SEO Metrics Are Failing (And How to Fix Them)
AI SEO metrics are failing most marketing teams. Learn which signals actually measure AI brand visibility and how to fix your tracking now.
Read →NewsHow Claude Uses Search Rankings to Build AI Answers: What This Means for Your AI SEO Strategy
How Claude builds answers from search rankings and credibility signals, and what that means for getting your brand cited inside Anthropic's assistant.
Read →NewsHow AI Shopping Agents Are Reshaping Brand Visibility and Conversational Commerce
AI shopping agents are reshaping brand discovery, learn how to optimize for conversational commerce before competitors lock in their advantage.
Read →NewsWhat Is Answer Engine Optimization? A Practical Guide for Brands
What AEO is, how AI systems decide which brands to recommend, what implementation actually involves, and how to measure it. With the data from our own client work.
Read →NewsHow will ChatGPT Ads look like in 2026?
How ChatGPT ads could look in 2026: the formats under discussion, how conversational placement differs from search advertising, and how to prepare.
Read →NewsWhen will ChatGPT have ads?
When will ChatGPT have ads? Where OpenAI's advertising actually stands today, what has been confirmed, and what marketers should prepare for now.
Read →NewsOpen AI announces ChatGPT shopping research
OpenAI's ChatGPT Shopping Research turns queries into personalised buyer's guides. What it pulls from, and what it changes for ecommerce visibility.
Read →NewsHow to Prepare Your AI Visibility for Black Friday 2026
AI shopping traffic grew 693% last holiday season, beating the forecast. Agentic checkout then stalled. Here is what changed, and the three things to fix before 27 November 2026.
Read →NewsChatGPT Mentions Brands, Google AI Narrows Focus
ChatGPT names brands freely while Google AI Mode narrows to fewer sources. What that difference means if your organic traffic has started falling.
Read →NewsHas ChatGPT stopped citing Reddit?
Has ChatGPT stopped citing Reddit? What the citation trackers showed, why Reddit was cited so heavily, and what the shift means for your own sources.
Read →NewsX Introducing Ads!
X is embedding advertising into its AI layers. What the shift means for AI-generated ads, placement, and the platforms brands actually buy on.
Read →NewsDoes ChatGPT Have Ads
Does ChatGPT have ads yet? The current status of advertising inside ChatGPT, how OpenAI monetises today, and what marketers should be mapping out.
Read →NewsWhat is the latest on ChatGPT ads sponsored answers?
The latest on ChatGPT sponsored answers: what OpenAI has confirmed, where sponsored placement sits today, and what it means for paid media teams.
Read →NewsChatGPT Instant Checkout: What Happened Next
OpenAI launched in-chat checkout in September 2025 and pulled back from it in March 2026. What that reversal means for retailers.
Read →Keeping up is a full-time job
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