[ About ]
We help brands be the answer AI gives.
Our mission is to make your business the most discovered, cited and featured in AI-powered search. Be seen in the age of AI.
[ Why we exist ]
People aren't just searching, they're asking.
LLMs use different logic to answer questions, recommend products and summarise content. If a brand's site is not readable, crawlable and understandable by AI, it's out of the conversation. Brands still pour budget into SEO, ads and influencers while staying completely invisible to AI. We fix exactly that.
[ What we value ]
Being practical
Outcomes over theory.
Full transparency
Real-time access to what we do and the results it drives.
Relentless innovation
AI search changes weekly. We stay at the edge so you stay ahead.
Customer independency
We build your capability, not your dependency on us.
Our philosophy
In the age of AI, knowledge is free. So we give ours away.
Information should reach everyone, and be as easy to get as possible. So everything you need to understand your AI visibility is free, and all in one place.
Free tools
See exactly where you stand in minutes, instead of prompting ChatGPT twenty times yourself.
Try the tools →Newsletter
Stay in the loop on AI search, without building your own news digest, or, god forbid, Googling it manually.
Subscribe free →The library
Frameworks, strategy and insight, plus our honest opinion, free to read.
Read the library →Guides & reports
Human-crafted playbooks with real screenshots and data.
See guides →Glossary
Every confusing term in AI visibility, defined in plain language.
Open the glossary →[ Who we are ]
Co-created with Brief Creatives, combining 15 years of global marketing experience with the speed of AI pioneers.
[ FAQ ]
Who is Index Lab?+
We're an AI-native visibility agency co-created with Brief Creatives, combining 15 years of global marketing experience with the speed of AI pioneers. Our whole focus is making brands the answer AI gives.
Are you just an SEO agency with a new label?+
No. We're built entirely around AI search visibility rather than repackaging old SEO. LLMs use different logic to answer and recommend, and our work is engineered specifically for how AI reads, judges and trusts your brand.
Will I be locked into working with you forever?+
No. Customer independency is one of our values: we build your capability, not your dependency on us. You also get real-time, transparent access to what we do and the results it drives.
How do we start working together?+
Most brands start with a free visibility check to see where they stand, then we scope a plan from there. You can also just talk to us directly.
Now you know us
Be the brand AI recommends.
That's the whole point of what we do. Start with a free check to see where your brand stands in AI answers today.