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[ Service ]

Prompt & content strategy

Before anything gets built, we work out what your customers actually type into ChatGPT, Gemini and AI search, and where you need to show up. That map becomes the plan everything else runs on.

[ The question we answer ]

What are your customers actually asking AI, and are you the answer?

[ What it is ]

We collect the real, unfiltered language your buyers use, sort it by intent, from branded questions to high-conversion and educational ones, and score each one against how visible you are today. The result is a ranked strategy: the exact prompts to win, in what order, and what has to exist for you to be the answer.

[ An example deliverable ]

StatusTarget questionIntent
Published
Best [category] for [use case]High-intent
Published
[Category] vs the alternativesComparison
Published
[Brand] reviews and experiencesBranded
In progress
How do I choose a [category]?Education
Gap
Is [category] worth it?Education

[ What you get ]

  • +Buyer-question research in your customers' real language
  • +Intent tiers, from branded to high-conversion to educational
  • +A coverage matrix: which questions you already win, and the gaps
  • +A prioritised content and visibility plan tied to each question

[ How it fits ]

Take this on its own, or fold it into the wider plan.

This is a standalone service: you can hire us for just this and nothing else. You buy time and we spend it here, at the pace your budget allows. Most clients combine it with other services, but you decide. No lock-in, and you can adjust up or down every month.

See packages & pricing →

Want this for your brand? Let us take a look.