[ Hotels & hospitality ]
Be the hotel AI recommends.
Guests now ask ChatGPT and Gemini where to stay before they open Booking.com. We put your property in that answer, for the questions that fill rooms.
“The Greenwich Hotel in Tribeca is arguably New York’s best all-around boutique hotel. It combines discreet, highly personalized service with distinctive interiors, a serene courtyard and one of the city’s best hotel spas. Other excellent choices, depending on your style: The Whitby Hotel, Crosby Street Hotel, The Hotel Chelsea, Wythe Hotel…”
Asked “What is the best boutique hotel in New York?”. Crosby Street Hotel was named in 26 of 30 answers across three engines.
[ The questions your customers ask AI ]
[ Why it matters, in numbers ]
56%
of travellers used AI to plan a trip in the past year, double 2024
Phocuswright, 2026
33%
now research trips with AI, level with search engines at 35%
Phocuswright, 2026
51%
click through to the hotel’s own site to validate what AI suggested
Phocuswright, 2026
8%
book on the AI answer alone. The rest check your site first
Phocuswright, 2026
[ Typical problems ]
Five reasons AI names the hotel next door instead of you.
The shortlist is built from OTAs and travel press, not from your site.
When a guest asks for the best boutique hotel in a city, the model assembles a list from Booking, TripAdvisor and the guides it trusts. If none of them wrote about you, you are not on it.
AI knows your name, and still recommends someone else for the generic question.
Ask about your hotel by name and the answer is correct. Ask “adults-only hotel in the Algarve with a spa” and it names your competitors. That gap is where the bookings are.
Your website is a booking engine, not a source.
Photos, a rates widget and a room list give AI nothing to quote. Answer-shaped pages, who the hotel is for, what is nearby, how to get there, are what gets cited.
Your entity is fuzzy.
A different name on Google, a different address on Booking, an old description on TripAdvisor. The model is not sure which hotel you are, so it plays safe and leaves you out.
Nobody can see what AI says about you today.
No report, no owner, no baseline. The first step is simply knowing which prompts you win, which you lose, and who wins them.
[ Built for your category ]
Three kinds of property, three different plays.
Boutique & independent
10 to 50 rooms, a point of view
Where it hurts
Absent from the destination shortlist. Great reviews, no third-party mentions the models trust.
What works
- One page per guest question, not per room type
- Mentions on the guides AI already cites for your city
- Same name, address and story on every platform
What we aim for
Named for your five goal prompts, in your market’s language, within six months.
Resorts, groups & five-star
Several properties, one brand
Where it hurts
The brand is known by name. The occasion prompts, family resort with a kids club, spa weekend, go to the chain next door.
What works
- Destination and occasion content per property
- Corroboration on the sources AI trusts per region
- One prompt set per property, tracked monthly
What we aim for
Generic occasion prompts turning property by property, with a number per month.
Guesthouses, villas & short-term rentals
Few units, long-tail demand
Where it hurts
The site is a booking widget with photos. AI has nothing to quote, so it sends the guest to Airbnb.
What works
- Answer-shaped pages: who it is for, what is nearby, how to get there
- A site AI can read, no script-only walls
- Reviews consolidated in one place
What we aim for
Cited for the long-tail prompts, villa near Comporta for eight with a pool, where nobody competes yet.
[ What we found ]
We asked ChatGPT, Gemini and Perplexity for the best boutique hotel in New York, ten times each.
30
answers collected
12
different hotels named
3
hotels named in more than half of the answers
10 / 10
Perplexity answers that cited Booking.com or Expedia
Prompt: “What is the best boutique hotel in New York?”. ChatGPT (gpt-5.6-luna, no browsing), Gemini 3.6 Flash with Google Search, Perplexity sonar. Ten runs each, 9 September 2026.
[ How we work with hotels ]
Prompt map
The questions that fill your rooms. Occasion, guest type, neighbourhood, season, in each language you sell in.
Answer-shaped pages
Content AI can quote, published on your site, one page per question.
Source hunting
We find the guides and press cited for your destination and get you on them.
Monitoring
A number per engine, per month. Which prompts you win, which you lost, who took them.
[ Free snapshot for hotels ]
See which hotels AI recommends instead of yours.
- Six real guest questions for your destination, run on ChatGPT, Gemini and Google AI Mode
- Every hotel named instead of you, per engine
- The sources those answers cite
- In your inbox within 3 working days
[ Quick wins ]
4 things you can do this week.
Ask AI your own goal prompt
“Best boutique hotel in [your city] for [your guest]”. If you are not named, the work starts there. Run it on our free scan.
Make your entity identical everywhere
Same name, address and one-line description on your site, Google Business Profile, Booking and TripAdvisor.
Write one page per guest question
Not per room type. “Is this hotel good for families?” deserves its own page with a real answer.
Get on one list AI already cites
Run the prompt, open the sources it cites, pitch the one that lists your competitors and not you.
[ Questions ]
We are on Booking.com. Is that not enough?+
It is how AI finds you today, on their terms and their commission. Being cited directly sends the guest to your site instead.
Does this work in Portuguese?+
Yes. We run the prompts in every language you sell in and build the content in each.
How long until we see results?+
Branded and long-tail prompts move in the first two to three months. Generic destination prompts take six to twelve as the content compounds.
We already have an SEO agency.+
Keep them. We add the AI layer and share the data with them.
Ready to be the hotel AI recommends?