[ ChatGPT Ads · UK + US ]
Get your brand inside the ChatGPT answer.
We build, launch and manage your ads on OpenAI's ad platform, with early access most agencies do not have. Live in 48 hours.
[ Free · Your ads report ]
See your first ChatGPT ads
3 ad samples ready to deploy
[ Early access ]
We learned this platform from the inside.
Index Lab has early access to OpenAI's ads program and works directly with OpenAI's ads team. We run campaigns with our own money as well as our clients', on the platform's own playbook.
[ The numbers ]
$45
Average CPM
$25 to $60 by market
$3-5
Cost per click
Relevance lowers it
100+
Ads at launch
The platform's own bar
$3k
Min. monthly budget
Our floor to take you on
[ How ChatGPT ads work ]
01
It shows up inside the answer
Your ad renders as a small sponsored card below ChatGPT's reply, to free-tier and Go users, when someone asks a buying-intent question your brand can answer.
02
You win on relevance, not budget
A relevance-weighted auction with clicks from around $3: the closer your ad and context match the user's real situation, the less each placement costs you.
03
You target situations, not keywords
Placements run on context hints that describe the user's moment in plain language, not a keyword list. Getting those right is where most advertisers lose money, and where we spend our time.
[ What we do ]
Everything between you and a live campaign.
Phase 1
Getting ready
- +Eligibility guidance by market
- +Account creation + verification support
- +Conversion tracking setup
Phase 2
Launch
- +Campaign structure, context hints, creative
- +Google + Meta exports converted
- +100+ ad variants inside the limits
Phase 3
Grow
- +Bid strategy, CPC vs CPM
- +Weekly optimization
- +Plain-language reporting
[ Why us ]
Ads are leverage on top of visibility.
You cannot run good ChatGPT ads without knowing exactly what your buyers ask AI and how it answers today. That is the work we already do. We turn that intent research into context hints and creative the auction rewards, so your ads cost less and convert more. Organic AI visibility is the foundation. The ads are the leverage.
See the AI visibility framework →[ Ready to run? ]
Tell us your budget. We do the rest.
Three fields, one working day to a reply. Your campaign can be live within 48 hours of kickoff.
[ New · Platform ]
Rather run ChatGPT Ads yourself, with our platform?
[ ChatGPT Ads FAQ ]
How do ChatGPT ads actually appear?+
As a small sponsored card directly below the AI's answer, shown when someone asks a buying-intent question in your category. It reads as part of the conversation, not a banner off to the side.
Who actually sees the ads?+
Adults using ChatGPT's free tier and the Go plan, in the United States, Canada, the United Kingdom, Australia, New Zealand, Japan, South Korea and Brazil. Plus and Pro subscribers do not see ads today.
Do ads change ChatGPT's answers?+
No. The answer is generated first and is never influenced by advertisers; your ad renders below it. That separation is good for you: the placement borrows the answer's trust instead of competing with it.
How fast can we be live?+
We build and launch your campaign within 48 hours of kickoff, once we have account access and your approval on the creative. Book a call this week and you can be running days later, not months.
What does it cost?+
Two parts. Your ad budget, which you pay directly to OpenAI, and our flat monthly management fee, which we share on the call once we know your category and scale.
Do I need to be doing SEO or AEO with you already?+
No. But organic AI visibility makes your ads cheaper and stronger, because the auction rewards relevance across the prompt, your ad and your landing page. The intent research we do for organic is exactly what good ads need.
What do you need from me to start?+
An advertiser account in your business's name with us invited into it, your existing Google or Meta ad exports if you have them, your priority landing pages, brand guardrails and a square logo image. We handle the rest, and you approve the strategy and the creative before anything goes live.
Do the campaigns run from your account or ours?+
Yours. OpenAI's platform has no manager account or shared billing, so the advertiser account belongs to your business and is verified with your registration details. You invite us in with a role and we build and run everything inside it, which also means the campaign history and conversion data stay in an account you own.
My country is not on the eligible list. Can I still advertise?+
Advertiser accounts are open to businesses registered in the US, Canada, the UK, Australia, New Zealand, Japan, South Korea and Brazil, with Mexico announced and listed as coming soon. If your company is registered elsewhere, the account still has to belong to an eligible entity: there is no manager account, so no agency can run the ads from its own account for you. If your group has a UK or US company, that company can open an account today and we run it from inside.
UK and US
Be the answer ChatGPT recommends, and the ad beside it.
Your first 3 ads are already written. Tell us where to send them.