[ ChatGPT Ads · Pilot ]
Get your brand inside the ChatGPT answer.
ChatGPT ads are live, and 500M+ people every week ask it what to buy. We are opening a managed pilot to 10 brands that want to be there first, at a reduced management fee.
[ Why now ]
This is the early days of Google Ads, again. ChatGPT opened advertising in 2026, and the brands that learn the format first will own their category's answers while it is still cheap to.
500M+
Weekly ChatGPT users
May 2026
Ads went live
10
Pilot slots open
$3k
Min. monthly ad budget
[ How ChatGPT ads work ]
01
It shows up inside the answer
Your ad renders as a small sponsored card right below ChatGPT's reply. It shows to free-tier and ChatGPT Go subscribers only, when someone asks a buying-intent question your brand can answer.
02
You win on relevance, not just budget
It is a relevance-weighted, second-price auction where bids clear from around $3 a click: the closer your ad and context match the user's real situation, the less each placement costs you.
03
You target situations, not keywords
Placements run on context hints that describe the user's moment in plain language, not a keyword list. Getting those right is where most advertisers lose money, and where we spend our time.
[ Why us ]
Ads are leverage on top of visibility.
You cannot run good ChatGPT ads without knowing exactly what your buyers ask AI and how it answers today. That is the work we already do. We turn that intent research into context hints and creative the auction rewards, so your ads cost less and convert more. Organic AI visibility is the foundation. The ads are the leverage.
See the AI visibility framework →[ What the pilot includes ]
A fully managed campaign, run by us on OpenAI's ad system. You bring the budget and approve the direction. We do the rest.
- +Full campaign setup on OpenAI's ad system, done for you
- +Context hints built from your buyers' real questions, not keywords
- +Full creative management: we build and deploy your ad, aligned to lift your relevance score
- +Live auction management, bidding and weekly optimisation
- +Plain-language reporting on spend, placements and what it returned
Pilot terms
10 brands. Reduced fee. $3,000 minimum budget.
We take up to 10 pilot clients at a reduced management fee while the format is new. The only hard requirement is a minimum ad budget of $3,000 a month. Slots are limited and go in order of application.
[ ChatGPT Ads FAQ ]
How do ChatGPT ads actually appear?+
As a small sponsored card directly below the AI's answer, shown when someone asks a buying-intent question in your category. It reads as part of the conversation, not a banner off to the side.
Why only 10 clients?+
The format is brand new. We are keeping the pilot small so every account gets hands-on management while we learn what works, and so we can offer a reduced management fee while we do.
What does it cost?+
Two parts: your ad budget and our management fee. The budget is a minimum of $3,000 a month, paid to the platform. Our pilot management fee is reduced for the 10 slots. Apply and we will share it.
Do I need to be doing SEO or AEO with you already?+
No. But organic AI visibility makes your ads cheaper and stronger, because the auction rewards relevance across the prompt, your ad and your landing page. The intent research we do for organic is exactly what good ads need.
Is this live in my country?+
Ads are rolling out region by region. We will confirm eligibility for your market before you commit anything, so you never pay for a campaign that cannot run.
What exactly do you do versus me?+
We run all of it: we translate your buyers' intent into context hints, build and deploy aligned creative, manage the auction and report back. You approve the strategy and the creative.
10 pilot slots
Be the answer ChatGPT recommends and the ad beside it.
Tell us your category and budget. We will confirm eligibility and share the pilot terms.