[ The complete guide ]
ChatGPT Ads, explained from inside the platform.
ChatGPT ads are sponsored cards below the answer, shown when someone asks a buying-intent question, and open to businesses in 63 countries since Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam joined on 23 September 2026.
[ The short version ]
| Format | One sponsored card (title, copy, square image) below the answer |
| Who sees ads | Adults on the free tier and Go plan, plus logged-out users; never Plus or Pro, and never in the Atlas browser |
| Serving markets | The same 63 as the advertiser list since 23 Sep 2026, checked against the campaign API's own allowed-country list |
| Advertiser countries | 63 countries since 23 Sep 2026: US, CA, UK, AU, NZ, JP, KR, Brazil, Mexico, India, the 31 European markets, 15 across the Middle East, North Africa and Turkey, and 7 across Southeast Asia and Taiwan |
| Cost | No published CPM rate and a $3 to $5 suggested starting click bid from OpenAI. Average across our campaigns: about $16 CPM and $2.50 per click. Minimum daily budget 15 EUR or 25 USD |
| Launch bar | 100+ reviewed ads across distinct intents |
| Creative limits | Title 16 to 24 characters (50 max), copy 32 to 48 (100 max), image 640 to 1200px square |
| Measurement | URL macros, pixel or conversions API, one-day view-through reported separately |
[ The launch path ]
01
Confirm eligibility
Eligibility follows your business registration country, and the account country is permanent once set. Thirty seconds with the checker settles it.
02
Create and verify the account
Verification checks your exact legal name, registration number and a payment card matching the entity's country. Verify before you launch, not during.
03
Build to the 100-ad bar
A proper launch is 100+ reviewed ads across distinct intent clusters, matched with context hints that describe the buyer's situation, not keywords.
04
Wire the measurement
Tagged landing URLs, now with dynamic ID macros, plus the pixel or conversions API with three to five events. Without this, week one teaches you nothing.
05
Launch and optimize
Bid CPC where available or hand bids to Maximize results once there is conversion history, read impressions, clicks and CTR weekly, and feed what converts back into new ad batches.
[ Deep dives ]
7 min read · Updated September 2026
12 things about ChatGPT Ads you will not find online
The rules, limits and traps we learned by paying for them: what cannot be changed after signup, what review really rejects, and what a budget actually buys.
5 min read · Updated September 2026
5 lessons from running ChatGPT Ads
What four months of live campaigns changed about how we write hints, how many ads we launch, when we trust the pixel, and where the money actually leaks.
7 min read · Updated October 2026
Who can advertise on ChatGPT: eligibility rules for US businesses and beyond
A US business needs four things: a US registration, a verified account, a company card and a product OpenAI's policy allows. What each check asks for, the categories that are closed, and the 63 countries outside the US.
7 min read · Updated October 2026
ChatGPT Ads in Europe: markets, rules and how to start
The 31 markets and their currencies, the four rules that make Europe different from the US, and the order to set an account up in.
8 min read · Updated October 2026
Is ChatGPT Ads a performance channel yet?
Yes, since September 2026. Conversion Optimization is generally available for click campaigns, with OpenAI's first published benchmarks. What changed for services, what the 44% and its sample of 27 actually mean, and the sequence to switch.
5 min read · Updated September 2026
Can an agency run ChatGPT ads for you?
OpenAI's ad platform has no manager account and no shared billing. Here is how agency access actually works, and why running through an agency does not fix an ineligible country.
8 min read · Updated October 2026
ChatGPT Ads agencies compared: who runs what, and what it costs
Seven agencies that sell ChatGPT Ads management, side by side. What each one runs, which publish a price, the markets they cover, and how to tell a working ChatGPT Ads agency from a blog post with a contact form.
10 min read · Updated October 2026
How much ChatGPT ads cost in 2026
The average CPM, CPC and CTR across the campaigns we manage next to OpenAI's guidance, what a $3k, $5k or $10k month buys at those averages, the card hold that is not a charge, daily versus campaign-total budgets, and the published minimums, 15 EUR a day included.
8 min read · Updated October 2026
Context hints are not keywords
ChatGPT ads match on the situation your buyer is in, not the words they type. Here is the method that gets it right, with worked examples across industries.
6 min read · Updated July 2026
Why you launch with 100 ads
The platform's own bar for a proper launch is 100 or more reviewed ads across distinct intents. Here is why a five-ad launch fails, and how to build 100 without padding.
7 min read · Updated October 2026
Creative specs that actually serve
The recommended and maximum character limits, the square image rules, the product-feed carousel, and why the ad renders below the answer and never changes it.
6 min read · Updated September 2026
Business verification, step by step
What OpenAI's verification checks, the documents it wants by country, the three names an account now carries, the payment card that trips most advertisers up, and why we verify before we launch.
8 min read · Updated September 2026
Conversion tracking on ChatGPT ads
Pixel or Conversions API, the three to five events worth tracking, deduping with shared event IDs, the dynamic URL macros, the matching fields, and the automatic advanced matching opt-out.
8 min read · Updated September 2026
Conversion Optimization on ChatGPT Ads: when to switch, and what to expect
Generally available since September 2026 for click campaigns too. The events it optimises toward, the five-conversion floor, OpenAI's median 44% result and six case studies, and how to switch without losing the comparison.
7 min read · Updated September 2026
Bulk upload and campaign structure
How the platform thinks in three levels, the field rules that matter, the validation gotchas that get a launch bounced, creating product feed campaigns from a sheet, and where the Ads Manager plugin fits.
7 min read · Updated September 2026
Custom audiences on ChatGPT Ads: your own lists, inside the conversation
What a custom audience can do on this platform, the 25,000 and 100,000 thresholds, the five identifiers, include, exclude and bid multipliers, and the file rules that make an upload process.
8 min read · Updated October 2026
Measuring ChatGPT ads (and the traffic that hides)
What the platform reports, OpenAI's first published benchmarks and their small print, reading the events your campaign is not bidding on, the part of the buying journey search never saw, and why your true ChatGPT-driven traffic is larger than analytics shows.
New guides ship as we publish our operating notes: costs, context hints, the 100-ad launch method, verification, tracking and creative specs. The fastest way to get them is the work itself: our managed ChatGPT Ads service.
[ Free tools ]
Can you advertise on ChatGPT?
Where your business is registered and where your customers are decide the whole question. The checker gives you the verdict and the next step in 30 seconds, no sign-up.
Check my eligibility →Your first ChatGPT ads, free.
Type your website and get 5 context hints plus 3 sample ads, written inside the real limits: 24-character titles, 48-character copy.
Generate my ads →UK and US
Reading is optional. Launching is the moat.
We build, launch and manage the whole campaign, live within 48 hours of kickoff.