← All industries

[ Marketplaces & platforms ]

Be the platform AI recommends.

When people ask ChatGPT or Gemini to find a trusted babysitter, tutor, professional or service, we make your marketplace the named answer, and turn that visibility into sign-ups and bookings.

ChatGPT, asked on 9 September 2026
“Care.com is generally the best all-around website for finding a babysitter in the U.S. It has a large nationwide pool, detailed profiles, reviews, background-check options, availability and payment tools. Other strong options: UrbanSitter, excellent in larger cities; Sittercity; Bambino…”

Asked “What is the best website to find a babysitter in the US?”. Two platforms were named in all 30 answers.

[ The questions your customers ask AI ]

“Where can I find a trusted babysitter in Lisbon?”“Best platform to hire a vetted tutor near me”“Safe marketplace for booking childcare”“Babysitter de confiança em Portugal”“Where do I find reliable professionals I can book online?”

[ Why it matters, in numbers ]

57%

of shoppers use AI to narrow down their choices

Semrush, 2025

43%

have discovered a new brand or provider through AI

Semrush, 2025

50%

made a purchase after using AI in their research

Semrush, 2025

$229B

of online orders were influenced by AI recommendations in one holiday season

Salesforce, 2025

[ Typical problems ]

Five reasons AI names another platform instead of yours.

AI has replaced the ten open tabs.

People used to compare platforms themselves. Now they ask which one to trust and act on the two or three names they get back.

Your supply is invisible to a model.

Listings behind a search box, a filter or a login are listings AI cannot surface. It recommends the platform whose inventory it can actually see.

Trust is the whole decision and yours is not legible.

Vetting, insurance, background checks, dispute handling. If those are marketing claims rather than verifiable, corroborated facts, the model discounts them.

You are known by name and absent from the category question.

Ask about your brand and the answer is right. Ask how to find a trusted provider and it names competitors. The second question is where the sign-ups are.

Nobody can see which categories you lose.

No report, no owner, no baseline. Category by category, city by city, someone else is being named and it is measurable.

[ Built for your category ]

Three kinds of platform, three different plays.

Services marketplaces

People hiring people

Where it hurts

Trust decides everything and the trust story lives in the product, where no model can read it.

What works

  • Vetting and safety written as verifiable, quotable facts
  • Category and city pages a model can actually reach
  • Third-party corroboration in the sources AI cites

What we aim for

Named in the find-someone-trustworthy questions, which is where the intent is.

Product marketplaces

Many sellers, deep catalogue

Where it hurts

The catalogue is the asset and most of it is unreachable, so AI recommends whoever it can quote.

What works

  • Crawlable category and collection pages
  • Structured data on availability, price and seller
  • Buying-guide content that answers rather than lists

What we aim for

Surfaced for the category questions, not only the brand ones.

B2B platforms & SaaS

Shortlist questions decide the deal

Where it hurts

Buyers ask for a shortlist and you are not on it, which happens long before any demo request.

What works

  • Comparison and best-for pages, written honestly
  • Presence in the review sites and roundups AI cites
  • One prompt set per segment you sell into

What we aim for

On the shortlist for the questions your buyers actually ask.

[ What we found ]

We asked ChatGPT, Gemini and Perplexity for the best babysitting platform in the US, ten times each.

30

answers collected

9

different platforms named

2

platforms named in every single answer

17 / 17

sourced answers that cited a platform's own website

Prompt: “What is the best website to find a babysitter in the US?”. ChatGPT (gpt-5.6-luna, no browsing), Gemini 3.6 Flash with Google Search, Perplexity sonar. Ten runs each, 9 September 2026.

[ How we work with marketplaces ]

Provider-intent prompts

Target the find a trusted [provider] questions across your categories and regions, bilingual where needed.

Trust & authority signals

Build the credibility AI models weigh for sensitive, trust-led services: reviews, profiles, mentions.

Crawlable supply

Make listings and category pages readable so AI surfaces your real inventory.

Conversion-focused content

Answer-shaped pages that turn AI discovery into sign-ups, not just visits.

[ Free snapshot for marketplaces ]

See which platforms AI recommends instead of yours.

  • Six real buyer questions for your categories, run on ChatGPT, Gemini and Google AI Mode
  • Every platform named instead of you, per engine
  • The sources those answers cite
  • In your inbox within 3 working days

[ Quick wins ]

4 things you can do this week.

Ask AI your category question

“Best platform to find [what you supply] in [your market]”. If a competitor is named and you are not, that is the gap. Run it on our free scan.

Check whether a model can reach your supply

Open a category page with JavaScript disabled. If the listings vanish, so do you. Run the free site check.

Write your trust story as facts

What you check, how you check it, what happens when something goes wrong. Specific, verifiable, on one page.

Claim one category nobody answers well

The narrow, high-intent one. It is cheaper to win and it converts better than the head term.

[ Proof ]

Baby Sisters · Childcare marketplace · Portugal

From zero AI visibility to #1 on ChatGPT in 40 days, with the first AI-driven paying customer on day 38.

  • #1 on ChatGPT in 40 days
  • +96% AI visits
  • First AI sale, day 38
Read the Baby Sisters case →

[ Questions ]

Does AI visibility actually convert for a marketplace?+

Yes. Baby Sisters landed its first AI-sourced paying customer on day 38, with +96% ChatGPT-driven visits.

We operate in two languages, is that a problem?+

No. We optimise across languages, Baby Sisters won both EN and PT prompts.

How long until results?+

Baby Sisters reached #1 on ChatGPT for core prompts in 40 days.

Is this for B2C or B2B marketplaces?+

Both, anywhere buyers ask AI to find and trust a provider.

Ready to be the platform AI recommends?