[ Marketplaces ]
Be the platform AI recommends.
When people ask ChatGPT or Gemini to find a trusted babysitter, tutor, professional or service, we make your marketplace the named answer, and turn that visibility into sign-ups and bookings.
[ The questions your customers ask AI ]
[ Why now ]
AI is the new front door to finding a provider.
Before opening ten tabs, people now ask AI where do I find someone I can trust, and it names a few platforms. For a marketplace, being that named answer is the difference between a sign-up and a competitor's. And AI intent is bottom-of-funnel: 57% of shoppers use AI to narrow their choices, and half go on to buy.
Source: Semrush, 2025
[ Why it matters, in numbers ]
57%
of shoppers use AI to narrow down their choices
Semrush, 2025
43%
have discovered a new brand or provider through AI
Semrush, 2025
50%
made a purchase after using AI in their research
Semrush, 2025
$229B
of online orders were influenced by AI recommendations in one holiday season
Salesforce, 2025
[ The fundamentals for marketplaces ]
What you need to know about AI visibility in your space.
01
How your customers are searching on AI
More than half of shoppers now research weekly with AI and use it to narrow their options, and a quarter start their search on AI rather than Google. For a marketplace the query is direct: find me a trusted provider for this, near me.
02
How buyers actually discover you today
Discovery has moved upstream of your paid and SEO funnels: 43% have found a brand or provider they had never heard of through AI. If AI does not surface your platform, you are not in the running before the buyer even reaches a search results page.
03
The shortlist-then-validate pathway
This is the core marketplace dynamic. A buyer asks AI for options, gets a shortlist of platforms, then validates them on reviews and Google before signing up. Your entire growth question becomes: are we in that AI shortlist, and do we survive the check.
04
What makes this market hard to win
Marketplaces live and die on trust for sensitive, high-stakes services, and often across multiple languages and regions. AI weighs corroboration heavily here, so thin profiles or uncrawlable supply quietly keep you out of the recommendation even when your inventory is strong.
05
The research your buyers do before choosing
Choosing a provider through a platform is a considered, trust-led decision: buyers compare, read reviews, and check credentials before they commit. Answer-shaped category and trust pages that AI can quote are what convert an AI mention into an actual sign-up.
[ The takeaways ]
- Your one growth question: does AI name your platform in the shortlist buyers ask for.
- Trust signals and crawlable supply matter more than raw listing volume.
- AI intent is bottom-of-funnel, it converts, so visibility here is sign-ups, not vanity traffic.
[ How we make you the answer ]
01
Provider-intent prompts
Target the find a trusted [provider] questions across your categories and regions, bilingual where needed.
02
Trust & authority signals
Build the credibility AI models weigh for sensitive, trust-led services: reviews, profiles, mentions.
03
Crawlable supply
Make listings and category pages readable so AI surfaces your real inventory.
04
Conversion-focused content
Answer-shaped pages that turn AI discovery into sign-ups, not just visits.
[ Proof ]
Baby Sisters · Childcare marketplace · Portugal
From zero AI visibility to #1 on ChatGPT in 40 days, with the first AI-driven paying customer on day 38.
- #1 on ChatGPT in 40 days
- +96% AI visits
- First AI sale, day 38
[ Questions ]
Does AI visibility actually convert for a marketplace?+
Yes. Baby Sisters landed its first AI-sourced paying customer on day 38, with +96% ChatGPT-driven visits.
We operate in two languages, is that a problem?+
No. We optimise across languages, Baby Sisters won both EN and PT prompts.
How long until results?+
Baby Sisters reached #1 on ChatGPT for core prompts in 40 days.
Is this for B2C or B2B marketplaces?+
Both, anywhere buyers ask AI to find and trust a provider.
See how visible your marketplaces brand is in AI.