[ Baby Sisters · Portugal ]
The answer AI gives for childcare in Portugal.
Baby Sisters was invisible when parents asked ChatGPT for a trusted babysitter, right as a Google slump hit. In weeks it became the first name AI names, across ChatGPT, Gemini and Google AI Overviews, opening a brand-new high-intent channel.
The impact
- #1ChatGPT, Gemini & Google AI Overviews for core prompts
- +96%AI-search visits (doubled), a new channel from zero
- 2×Lower bounce than organic search
- Aug '25First AI-sourced booking
[ The results, in numbers ]
~40 days
TO #1 ON CHATGPT
5
AI ENGINES NOW SENDING TRAFFIC
93%
OF AI VISITS FROM CHATGPT
#11→#6
AVG GOOGLE POSITION, RECOVERED
[ The challenge ]
Losing Google traffic, and invisible when parents asked AI.
In late June, Baby Sisters saw a sharp drop in organic Google traffic, a real hit to the bottom line. At the same time, parents were increasingly asking ChatGPT and Gemini who is a trusted babysitter in Portugal, and Baby Sisters was nowhere in the answer. Two problems, one root cause: the brand was not built to be found by AI.
- Childcare marketplace
- Bilingual PT + EN
- Lisboa · Porto · Algarve · Madeira
- Founded 2016
Before: asking ChatGPT
The assistant listed other platforms. Baby Sisters was not mentioned, on ChatGPT or in Google AI Overviews.
After: asking ChatGPT
For reliable nanny services in Porto, a top option is:
Chosen by thousands of families and top-tier hotels; multilingual, pediatric first-aid certified. Same result on Gemini and Google AI Overviews.
The goal
#1 the answer AI gives
Win the high-intent prompts parents actually ask, in Portuguese and English, so a new stream of demand arrives from AI while the Google base recovers.
[ What we did ]
Make Baby Sisters the most crawlable, complete, cited answer in its category.
A focused AI-search sprint built on two topical neighbourhoods parents care about: Confiança (trust) and Conveniência (convenience), five target prompts each, in PT and EN.
APrompt & content strategy↓
- Mapped the prompts parents actually ask, across two topical neighbourhoods: Confiança (trust) and Conveniência (convenience).
- Prioritised five target prompts each, in Portuguese and English.
BAI-ready site↓
- Fixed crawl errors and rebuilt robots.txt to explicitly welcome GPTBot, ClaudeBot, PerplexityBot and more, and added llms.txt and llms-full.txt.
- Added Organization, Service, FAQ and BlogPosting schema across every key page.
- Rewrote titles and descriptions in both languages, with internal links so authority flows to the pages that matter.
CContent execution↓
- Wrote 31 Q&A articles across trust and convenience, PT and EN.
- Mapped each one to a real prompt parents ask, in the format AI cites.
DSource hunting↓
- Optimised the Google Business Profile and built citations across the sources AI trusts.
- Created a Wikidata entity so AI has a canonical source of truth for Baby Sisters.
EMonitoring & Sentinel↓
- Tracked visibility across ChatGPT, Gemini and Google AI Overviews for the target prompts.
- Refined toward the prompts that drive bookings, in both languages.
[ The results ]
Baby Sisters became the named answer across every major AI engine.
By the end of the sprint, Baby Sisters ranked first or near-first for its core prompts on ChatGPT, Gemini and Google AI Overviews, in both Portuguese and English, and AI became the most engaged channel on the site.
AI visibility grid
- Where Baby Sisters ranks per prompt, per AI engine
End-of-engagement snapshot, Nov 2025. Number = position Baby Sisters holds in the AI answer. Blank = not yet present.
| Prompt | ChatGPT | Gemini | Google AIO |
|---|---|---|---|
| Best nanny services Porto | #1 | #1 | #1 |
| Serviços de babysitting para empresas, Lisboa | #1 | #1 | · |
| Certified babysitters in Madeira | #2 | #1 | #2 |
| Babysitting ocasional Porto, com experiência | #4 | #4 | #1 |
| Babysitter de confiança em Portugal | · | #2 | · |
| How to find a trusted babysitter in Lisbon | · | #2 | #3 |
“We've been exploring how AI search visibility could become a new growth channel for Baby Sisters, and it's already showing real results. A big thank you to the Index Lab team for helping us become visible through AI-powered search. It's incredible to see how fast things can move when tech and strategy meet.”
AI is the highest-intent channel on the site
- Data from Plausible
- Bounce rate: lower is better
- Dwell time indexed to organic search = 100
- ✓#1 across ChatGPT, Gemini and Google AI Overviews for core prompts, in PT and EN.
- ✓A new AI channel from zero: AI-search visits doubled, the most engaged traffic on the site.
- ✓First AI-sourced booking in August 2025, proving the channel converts, not just visits.
- ✓Reached recruitment too: candidates now find Baby Sisters and apply after discovering it through ChatGPT.
And it reached recruitment too
“This is amazing. We are also seeing candidates reaching out and entering our recruitment process after finding us through ChatGPT. It is exciting to see the impact of AI visibility across different areas of the business.”
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