[ ChatGPT Ads · Availability · Updated 22 September 2026 ]
Where ChatGPT ads are available.
Two lists decide everything: the countries whose businesses can open an advertiser account, and the countries whose users actually see ads. They are different lists. Eligibility follows where your business is registered, and reach follows where your customers are. In Europe the two lists closed on each other in eight days: ads began serving in 31 European markets on 24 August 2026, and on 31 August businesses registered in those markets could open their own advertiser account through the self-serve beta. That same 31 August opening reached India, the Middle East and North Africa, and on 16 September the United Arab Emirates, Saudi Arabia, Israel and Turkey joined. On 23 September ChatGPT Ads opened across Southeast Asia and Taiwan, taking the advertiser list to 63 countries. As of 24 September the two lists hold the same 63 markets, which we confirmed by reading the campaign API's own allowed-country list. They will come apart again on the next expansion, because a country has always been able to buy before its users see an ad, or the other way round.
[ Who can advertise ]
Businesses registered in these countries can open and verify an advertiser account themselves. Brazil became the eighth market on 4 August 2026, on both lists at once, and Mexico the ninth on 20 August. On 31 August beta self-serve access opened across the 31 European markets, India, and eleven markets in the Middle East and North Africa, taking the list from nine countries to 52. On 16 September the United Arab Emirates, Saudi Arabia, Israel and Turkey joined, taking it to 56. Two limits ride along with it, in OpenAI's own words: the access is a beta, and it opens to advertisers in approved categories whose ads clear its policy checks, so an eligible country is a door rather than a guarantee. Checked against OpenAI's availability table on 22 September 2026.
Looking for the countries one by one, with what changed in each? The full ChatGPT Ads country list names all 56 and is kept current. The table below groups the European and Middle Eastern markets into a few rows, so it stays readable as a reference.
| Country | Open an account | Ads serve to users |
|---|---|---|
| United States | Yes | Yes |
| Canada | Yes | Yes |
| United Kingdom | Yes | Yes |
| Australia | Yes | Yes |
| New Zealand | Yes | Yes |
| Japan | Yes | Yes |
| South Korea | Yes | Yes |
| Brazil | Yes | Yes |
| Mexico | Yes | Yes |
| 31 European markets (EEA + Switzerland) | Yes, beta, from 31 Aug 2026 | From 24 Aug 2026 |
| India | Yes, beta, from 31 Aug 2026 | Yes |
| United Arab Emirates, Saudi Arabia, Turkey | Yes, beta, from 16 Sep 2026 | Yes |
| Bahrain, Egypt, Jordan, Kuwait, Morocco, Qatar | Yes, beta, from 31 Aug 2026 | Yes |
| Israel | Yes, beta, from 16 Sep 2026 | Yes |
| Algeria, Iraq, Lebanon, Oman, Tunisia | Yes, beta, from 31 Aug 2026 | Yes |
| Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, Vietnam | Yes, beta, from 23 Sep 2026 | Yes |
A new account in one of these countries can start narrower than the serving list. OpenAI says some new self-serve accounts can at first advertise only in their home country, and other supported countries unlock once verification is approved and the account has spent enough on campaigns at home. The amount is unpublished.
The other routes into the platform did not close when self-serve opened. OpenAI's Ads Solutions team still books directly, as do agency partners such as Dentsu, Omnicom, Publicis and WPP and technology partners including Adobe, Criteo, Kargo, Pacvue and StackAdapt. What changed on 31 August is that a European business no longer has to use one of them to get in: it can open its own account, verify its own legal entity and run its own campaigns. The account always carries the advertiser's legal entity, whichever route it arrives by, so the reason to bring in an agency now is execution rather than access. The agency access guide explains why no agency can lend you eligibility.
[ What changed and when ]
The list moves, and OpenAI publishes it without dates.
OpenAI keeps a live availability table but stamps no dates on it, so a market can open or slip without anything visibly changing. We check it against our own account and log what moved, which is the part you cannot get from the source.
| When | What changed |
|---|---|
| 12 October 2026 | OpenAI's country table did not move: its availability page still lists the same 63 countries. The news on 5 October was a new format and a set of measurement partners. A visual ad will be tested beside image generation for Free and Go users, starting later in October in the US with an initial group of advertisers; the ads are labelled and kept separate from the image being made. Ten attribution partners, including Triple Whale, AppsFlyer and Northbeam, now support the channel, with Hightouch, Tealium and LiveRamp for sending conversion data, geo-based incrementality experiments with Haus, Measured and WorkMagic, and brand-lift tests with Kantar and Cint. Negative Phrases are now available to qualifying advertisers: in the accounts where the setting has appeared, an ad does not show when the user's message contains one of up to 100 listed phrases. DoubleVerify and Integral Ad Science are running brand-suitability pilots in a test environment that does not see real conversations. One deadline for anyone running a product feed: accounts still on the legacy feed tracking order must switch by 5 November 2026, after which tracking parameters set on the account, campaign, ad group or ad override the matching ones in the feed URL. |
| 30 September 2026 | The country table did not move this week. OpenAI's advertiser email restated the Southeast Asia and Taiwan opening we recorded on 24 September, and re-reading its availability page today returns the same 63 countries in the same order. What did move is the product. Ads Manager accounts now carry three names instead of one, editable separately since 25 September: an internal Account Name, a public Brand Name that appears beside your ads, and a Legal Name used for billing and verification. The cost of changing them is not the same, and this is the part worth knowing before you touch it: an Account Name change triggers nothing, a Brand Name change triggers brand review and pauses ad serving until the new name is approved, and a Legal Name change restarts business review and may pause serving. Set all three before you launch. Reporting gained the more useful change. The conversions endpoint will now return attributed events that are not the campaign's goal, so a campaign optimising for one event can report attributed purchases from another. We ran it against one of our own paused campaigns: goal-only reporting returned zero conversions, and the same request with the event expansion returned 63 attributed events. Both numbers are right, and only the first was available before. Two other changes are interface-only, with no API behind either and no OpenAI documentation yet beyond the email itself: product feed campaigns can be created in bulk from a spreadsheet, and the Products tab now shows why a product was rejected. |
| 24 September 2026 | OpenAI opened ChatGPT Ads across Southeast Asia and Taiwan on 23 September, taking the self-service country table from 56 to 63. The seven are Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam. Singapore is the one this site had been listing as unavailable. We then probed our own account's campaign API, which rejects an invalid country code by printing every country it will accept, and the answer came back as exactly those 63. That settled six markets we had carried as buy-only since 2 September, Algeria, Iraq, Israel, Lebanon, Oman and Tunisia, all of which can be targeted today. For the first time since August, the list of places you can advertise from and the list of places you can advertise to are the same list. The minimum daily budget table grew to 30 currencies, and India stopped being the cheapest market in the world: Vietnam is, at 19,000 VND a day, about 0.72 USD, with Indonesia, the Philippines, Thailand, Malaysia, Taiwan and Singapore also below India. Still no Turkish lira row. One more rule moved in the same update: sub-country targeting is no longer a US-only feature. Campaigns that are not built from a product feed can target regions, cities, markets and postal codes where OpenAI has them, which varies by country, while new product-feed campaigns stay at country level everywhere. |
| 22 September 2026 | No change to the country table: 56 self-service markets, re-read today, and the minimum daily budget table still carries 23 currencies with no row for the Turkish lira. What moved is a rule on OpenAI's Create Campaigns article: some new self-serve accounts can at first advertise only in their home country, and selecting other countries does not override that. The account becomes eligible for other supported countries once identity verification is approved and it has reached the required spend on campaigns at home. OpenAI does not publish the amount. |
| 17 September 2026 | OpenAI's availability table, updated on 16 September, now lists 56 countries as self-service available. The four new ones are the United Arab Emirates, Saudi Arabia, Israel and Turkey, three of which this page listed as absent two weeks ago. OpenAI's advertiser email said Ads Manager is now available to advertisers based in the Middle East. Ads are also expanding to users across nine markets in the Middle East, North Africa and Turkey: the UAE, Saudi Arabia, Qatar, Egypt, Kuwait, Morocco, Turkey, Jordan and Bahrain. Israel can buy with no serving date announced. The minimum daily budget table moved with the country list: 50 SAR for Saudi Arabia, 60 ILS for Israel, the dirham row lowered from 70 to 65 AED, and still no row for the Turkish lira. |
| 7 September 2026 | No change to the country table: OpenAI's availability page, re-read today, still lists 52 self-service markets and still omits the United Arab Emirates, Saudi Arabia and Israel. OpenAI's 4 September product email restated the rollout across Europe, India, the Middle East and North Africa as starting this week, with no new country behind the wording. What did move is the minimum daily budget table on OpenAI's Create Campaigns article: 22 billing currencies where a week ago it had ten, including a euro minimum of 15 EUR a day, 70 QAR for Qatar, and 70 AED, a dirham row for a country that is not on the availability table. The same email announced an Ads Manager plugin for ChatGPT and Codex, custom audience improvements, new conversion matching fields, carousel card reporting for product feed campaigns, pacing for campaign-total budgets, and a view-through conversion optimization model that is announced and not yet available. |
| 2 September 2026 | OpenAI's availability table now lists 52 countries as self-service available. Twelve of them arrived with the 31 August opening and were not in our list until today: India, plus Algeria, Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar and Tunisia. OpenAI's post that day said self-serve was launching across India, Europe, the Middle East and North Africa, naming the regions rather than the countries, which is why the country-level picture only became readable from the availability table itself. The United Arab Emirates, Saudi Arabia and Israel are not on that table. Google's AI Overview said otherwise the same week, stating that ChatGPT Ads had launched in the UAE with self-service access for local businesses, which OpenAI's own page contradicts. |
| 31 August 2026 | Beta self-serve access to Ads Manager opened directly to advertisers across the 31 European markets, one week after ads began serving there. A business registered in any of them can now open and verify its own advertiser account instead of buying through OpenAI's Ads Solutions team, an agency partner or a technology partner, all of which remain available. OpenAI's wording keeps two limits on it: the access is a beta, and self-serve opens to advertisers in approved categories whose ads clear its policy checks, so eligible is not the same as automatic. |
| 21 August 2026 | OpenAI's advertiser email said self-serve advertiser accounts would open in the 31 European markets in the week of 24 August, and its availability table listed all 31 as coming soon the same day. The accounts arrived on 31 August, a week later than that email read. The same email announced the Maximize results bid strategy, platform targeting across iOS, Android and web, one-day view-through conversion reporting, and a WorkMagic measurement integration. |
| 20 August 2026 | Mexico moved from coming soon to available, becoming the ninth advertiser market and the first Spanish-language one. OpenAI's coming-soon column is now empty. |
| 19 August 2026 | OpenAI confirmed ChatGPT Ads across 31 European markets from 24 August, on the free and Go tiers. Buying access at launch runs through its Ads Solutions team, agency partners and technology partners, with a self-serve Ads Manager later this summer. Advertiser-account eligibility did not change. |
| 18 August 2026 | The campaign builder opened audience targeting to every EU member state, the rest of the EEA, Switzerland, Mexico and India. Unannounced by OpenAI; we verified it inside our own account. Advertiser-account eligibility did not change. |
| August 2026 | Brazil became the eighth market on 4 August: businesses there can open accounts and ads now serve to Brazilian users. Mexico, announced at the same time, stayed on the coming-soon list for another two weeks. |
| June 2026 | The United Kingdom became the first European market, and Ads Manager began rolling out to UK businesses. |
| May 2026 | Self-serve opened to all US advertisers as the minimum spend was dropped, and the UK, Japan, South Korea, Brazil and Mexico were announced. |
| February 2026 | The platform launched in the United States, Canada, Australia and New Zealand. |
Two lessons are worth carrying out of that table. Announced and open are different states, which Brazil and Mexico demonstrated by being announced in the same sentence in May 2026 and opening in August, two weeks apart from each other. And when OpenAI says it has no timeline to share, that describes what its team is permitted to tell you rather than how far away something is. In August 2026 a format it had no shareable timeline for entered testing four days later.
[ Not available yet ]
Your country not on the list?
A business registered in these markets cannot open an account yet, and the account country is permanent once set. If your group has an entity in an eligible country, that entity can advertise today.
This list is short now. Every European market left it on 31 August 2026, which is worth knowing if you last checked in August and concluded you were locked out.
For the countries still on it, OpenAI shares no timeline, so every date you read elsewhere is a guess. We will tell you the day yours opens.
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