[ ChatGPT Ads · the UK ]
ChatGPT Ads in the UK.
The UK was the first European market on OpenAI's ad platform: advertiser access opened in June 2026 and ads now serve to UK users on the free and Go tiers.
[ Status in the UK ]
Open
Advertiser accounts
Live
Ads serving to users
GBP
Billing currency
[ The market ]
Running ChatGPT ads in the UK.
UK-registered businesses verify with their exact Companies House name, company registration number and a UK-billing payment card. Accounts are billed in GBP.
Campaign targeting is at country level in the UK today; the US-style regional targeting has not rolled out here yet.
Ads appear as a sponsored card below the answer, to adults on the free and Go tiers, and they never change what ChatGPT says. We build, launch and manage the whole campaign: your side is the budget and the approvals.
UK
Be the answer ChatGPT recommends, and the ad beside it.
Tell us your category and budget. Your campaign can be live within 48 hours of kickoff.