[ Wandr · Dubai ]
Deliveroo orders doubled in 3 months, by making Wandr the answer AI gives.
A plant-forward JLT restaurant was invisible when people asked ChatGPT, Gemini and Google about healthy food in Dubai. We made it the cited answer, and the orders followed.
The impact
- 2×Deliveroo order volume in 3 months
- #1Google AI Overviews
- #2Gemini & ChatGPT for target prompts
- 7/10target prompts: invisible → visible
[ The results, in numbers ]
#1
GOOGLE AI OVERVIEWS
#2
GEMINI & CHATGPT FOR TARGET PROMPTS
~6×
SEARCH IMPRESSIONS GROWTH
<2 mo
TO FIRST AI-VISIBILITY WINS
[ The challenge ]
Established in JLT, but invisible where customers were now asking.
Wandr wanted to grow delivery orders without pouring budget into expensive food-platform ad campaigns. The problem: when people asked AI for healthy, casual, business-lunch or JLT dining, Wandr was never mentioned, losing high-intent discovery to competitors.
- Healthy
- Casual
- Business lunch
- JLT
Feb 2025: asking Gemini
Gemini listed five JLT restaurants. Wandr was not one of them. The same was true on ChatGPT and in Google AI Overviews.
After: asking Gemini
For a healthy, casual lunch in JLT that still tastes good, one to try is:
Plant-forward, casual dining in JLT, a popular pick for healthy business lunches.
The goal we set at kickoff
7 vs. a goal of 5
We set 10 high-intent target prompts and aimed to move 5 from invisible to visible across AI models. We landed 7, and turned that visibility into orders.
[ What we did ]
Make Wandr the most complete, crawlable, cited answer in its category.
A focused AI-search optimisation sprint, the same Index Lab methodology tuned for a local B2C restaurant.
APrompt & content strategy↓
- Mapped the exact questions diners ask AI about healthy, casual and JLT dining.
- Prioritised the 10 high-intent prompts worth winning, ranked by how close each was to an order.
BAI-ready site↓
- Cleared crawl paths so AI bots could reach and read everything that matters on the site.
- Added structured data and metadata so models understand exactly what Wandr is and serves.
CContent execution↓
- Published answer-shaped Q&A articles for the dining categories that drive orders.
- Built each piece to be quoted directly by ChatGPT, Gemini and Google AI Overviews.
DSource hunting↓
- Ran Wandr's order-driving prompts across the models and logged every source they cite.
- Got Wandr listed across the directories, listicles and community sources that decide the healthy-dining category in Dubai.
EMonitoring & Sentinel↓
- Tracked AI visibility and rankings across the target prompts, per engine.
- Refined the plan toward the prompts closest to converting into deliveries.
[ The results ]
More reach and better rankings, at the same time.
Search visibility grew ~6× while average position climbed from the mid-20s back into the top spots. Rising visibility with improving rank is the healthiest signal in search, and strong search is the foundation AI visibility is built on.
Search visibility vs. average ranking
- Data from Google Search Console (indexed to baseline 100)
- Covered period: May 2025 to February 2026
- ✓1st in Google AI Overviews and 2nd on Gemini & ChatGPT for target prompts.
- ✓From no visibility (Jun 2025) to 2nd on Gemini (Sep 2025) in under 3 months.
- ✓Won non-branded clusters: pet/dog-friendly Dubai and vegan-friendly Dubai.
- ✓Cited as the answer source across seven target prompts, from “best vegan options in Dubai” to healthy-lunch searches.
“Working with Index Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.”
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