[ Case study · Index Lab ]
Walking the talk: 10x visits from Google's AI search in three months.
We ran our own website through the method we sell.
- 10x
visits a week from Google's AI search - 8x
visits from ChatGPT, Perplexity, Gemini and Claude - 2.9xall AI traffic to the site
- 2xsites linking to us
visits from Google's AI searchappearances in AI Overviews and AI Mode[ AI traffic ]
3 times the AI traffic in three months.
- Google AI: Google search, where AI Overviews and AI Mode now answer.
Bing AI: Bing search and the AI answers in it.- LLM traffic: an assistant named as the source.
- Inferred AI traffic: straight onto a deep article, no source.
- Plausible AI traffic: visits with no source assigned.
Google AIBing AILLM trafficInferred AI trafficPlausible AI trafficWeekly AI visits by source. The week of 6 July is the baseline.
“We sell AI visibility, so our own website had to prove it first. We rebuilt it for AI in July, published every week, and AI started sending us visitors.”
[ Google AI ]
10x
Visits a week from Google's AI search, peaking at 13x.
Weekly visits from Google search. The week of 6 July is the baseline.
[ AI assistants ]
8x
Visits from ChatGPT, Perplexity, Gemini and Claude.
Visits where an assistant is named as the source, four weeks rolling. The four weeks to 27 July are the baseline.
[ Google's AI answers ]
2.8x
Appearances inside AI Overviews and AI Mode.
Weekly impressions in AI Overviews and AI Mode. The week of 27 July is the baseline.
[ Named by AI ]
The questions where AI now names Index Lab.
| Question | Gemini | Perplexity | Google AI |
|---|---|---|---|
| Which AI visibility agency should I hire in Dubai? | High | ||
| Which agency can run ChatGPT ads for my company in Europe? | Low | High | Medium |
| Who can run ChatGPT ads for my company in the UK? | Low | High | |
| Qual a melhor agência de visibilidade em IA em Portugal? | Medium | ||
| Que agência pode gerir anúncios no ChatGPT em Portugal? | Low | Medium | |
| Which agency can get my business approved to advertise on ChatGPT? | Medium |
How often each engine names Index Lab, 12 to 26 October.
[ Next to OpenAI ]
Third on Google, behind two OpenAI pages.
“chatgpt ads available countries”, Google UK, 27 October.
help.openai.comAds Manager availabilityopenai.comChatGPT Ads expands across Europe
indexlab.aiWhere ChatGPT Ads are available (2026)
linkedin.comChatGPT Ads Expand to 89 Countries Worldwide[ Sources ]
2x
Sites linking to indexlab.ai, July to September.
Referring domains. The end of June is the baseline.
[ What it produced ]
More people running our lead magnets, and more new leads.
Weekly. The week of 17 August is the baseline.
[ Where it comes from ]
Google's AI search became the biggest source.
Google AI went from 18% to 62% of weekly AI traffic.
Google AIBing AILLM trafficInferred AI trafficPlausible AI trafficShare of each week's AI traffic.
[ What we did ]
The same work we do for clients.
Rebuilt for AI
A new site AI crawlers can read: open to every AI bot, schema on every page.
Indexed the day it ships
Submitted to Google and Bing on publish, with the pages that matter recrawled weekly.
A news desk
AI search news written the day it breaks, then folded into the pages that last.
Content from our own work
Guides and answers built on what we see running campaigns.
Articles for buyer questions
One question per article, answered in the first paragraph.
Onto the sites AI cites
Links and mentions on the pages AI answers already quote.