Best AI SEO Agency in Dubai

Get your brand discovered by ChatGPT, Gemini, and Perplexity. Be visible to your customers in Dubai and beyond in the age of AI SEO.

Trusted by Dubai brands:

72% of Dubai residents say they use AI for daily tasks

Especially in Dubai, AI SEO is no longer optional. it’s how your brand stays visible when customers ask AI for recommendations.

87% of UAE residents use AI tools weekly

87% of UAE residents use AI tools weekly

87% of UAE residents use AI tools weekly

61% of GCC consumers use AI for search

61% of GCC consumers use AI for search

61% of GCC consumers use AI for search

The UAE ranks #1 globally in AI readiness per capita

The UAE ranks #1 globally in AI readiness per capita

The UAE ranks #1 globally in AI readiness per capita

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

1 in 3 UAE buyers shop with AI assistant, not Google

1 in 3 UAE buyers shop with AI assistant, not Google

1 in 3 UAE buyers shop with AI assistant, not Google

Actual impact we have brought to Dubai businesses

Index Lab helped 10+ Dubai businesses to go from AI invisible to taking the #1 spot across ChatGPT, Gemini and Google AI Mode

DRAG TO EXPLORE

DRAG TO EXPLORE

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

We help Dubai brands build their AI SEO strategy

Our AI SEO done-for-you service for Dubai brands ensures your brand is discovered, cited, and recommended by large language models like ChatGPT, Gemini, and Perplexity.

Our offering is made up of 6 key areas:

Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous AI SEO improvements and visibility growth.

1. AI Visibility Audit

We analyse how AI models currently interpret and cite your brand.

2. Technical Foundation

We ensure AI crawlers can access your website and find information quickly and efficiently.

Computer screen with website code during technical optimisation for AI SEO and crawlability.
Computer screen with website code during technical optimisation for AI SEO and crawlability.
Computer screen with website code during technical optimisation for AI SEO and crawlability.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for AI visibility and SEO.

3. Content Restructuring

We transform your website content into an AI-readable, encyclopedia, in a question-driven style that matches how your customers phrase their prompts.

4. Building Credibility

We strategically place your brand inside the sources that AI models trust the most.

Modern building representing digital authority and online presence growth through AI SEO.
Modern building representing digital authority and online presence growth through AI SEO.
Modern building representing digital authority and online presence growth through AI SEO.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after AI SEO optimisation.

5. Tracking & Continuous Improvement

We track, maintain and enhance your AI visibility, applying the right updates as your traffic grows and your competitors make moves.

6. Cutting-edge Research

We update our approach to match the latest AI search practices so you don’t have to.

Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for AI SEO on laptops.

We were born and raised in Dubai

Since 2023, Index Lab has been perfecting our AI SEO optimisation capabilities, tailored to the unique nuances of the Dubai market.

We are AI SEO-native

While most agencies offer the old SEO under new labels, Index Lab was built entirely around AI SEO. Brands investing in AI visibility will outperform those sticking to repackaged SEO.

Most agencies lock clients into costly retainers with long commitments. At Index Lab, we know we can deliver the bigger and faster impact through a focused one-off project.

No expensive retainers

We have proven results

We have taken all our clients from no AI visibility to 1st and 2nd spots on ChatGPT and Gemini, while generating real sales. We’ve published case studies you can explore below.

Our proven 5-step process to dominate AI search results

At our Dubai-based agency, we handle the full AI SEO process for you end to end, so your business becomes a trusted authority in AI search

Step 1

Discover

  • What it is: Discovery call and onboarding to understand your brand, audience, and visibility goals.

  • Expected output: Custom project plan, milestones, timelines and access setup.

Step 2

Audit

  • What it is: Comprehensive technical and content analysis checking for crawlability, metadata, semantic structure, and off-site authority signals.

  • Expected output: AI Visibility Audit Report with clear priorities.

Step 3

Optimise

  • What it is: AI SEO optimisation across three pillars: technical foundation, content upgrade and brand authority building.

  • Expected output: Optimised site structure, AI-readable encyclopedia and disseminated brand.

Step 4

Review

  • What it is: Presentation of results, walkthrough of first citations, and visibility roadmap.

  • Expected output: Review session and performance report.

Step 5

Monitor & Evolve

  • What it is: Ongoing visibility monitoring, quarterly audits, and adaptation to AI model updates

  • Expected output: Continuous AI Visibility Score, insights, and incremental changes, or a plan + playbook for your team to continue work internally.

Fixed deliverables that get you AI-visible, optional monitoring thereafter

Each package has a fixed price and a defined level of work depth so that you always know exactly what you are getting.

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

We’ve Got the Answers You’re Looking For

Quick answers to your AI SEO and visibility questions.

How widely is AI used for search and recommendations in Dubai?

AI adoption in Dubai is among the highest globally. More than 72% of UAE residents use AI-powered assistants weekly and over 58% have already asked tools like ChatGPT or Gemini for product or service recommendations. If your brand is not visible there, you are invisible to a large part of the market.

How widely is AI used for search and recommendations in Dubai?

AI adoption in Dubai is among the highest globally. More than 72% of UAE residents use AI-powered assistants weekly and over 58% have already asked tools like ChatGPT or Gemini for product or service recommendations. If your brand is not visible there, you are invisible to a large part of the market.

Has Index Lab worked with businesses in Dubai?

Has Index Lab worked with businesses in Dubai?

Do I even need AI SEO if I already do traditional SEO?

Do I even need AI SEO if I already do traditional SEO?

How long until I see results from AI SEO?

How long until I see results from AI SEO?

What business impact can I expect from AI SEO?

What business impact can I expect from AI SEO?

How will I track progress in my AI SEO journey?

How will I track progress in my AI SEO journey?

Start your AI SEO journey in Dubai today

We are in Dubai timezone. Book a call today or get in touch to get started

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Logo by @AnkiRam

Visioned and Crafted by brief.pt

© All right reserved