AI SEO Foundations
In the world of AI search, strategy starts with understanding the fundamentals. On this page you’ll find the core principles of AI SEO: the frameworks, concepts, and mindset shifts that separate traditional optimisation from true generative visibility. Learn why AI SEO is not regular SEO, explore the three pillars that power discoverability, and understand how brands earn authority inside ChatGPT, Gemini, and Perplexity. These articles lay the groundwork for every decision you’ll make in the new search era.
