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AI SEO Foundations

In the world of AI search, strategy starts with understanding the fundamentals. On this page you’ll find the core principles of AI SEO: the frameworks, concepts, and mindset shifts that separate traditional optimisation from true generative visibility. Learn why AI SEO is not regular SEO, explore the three pillars that power discoverability, and understand how brands earn authority inside ChatGPT, Gemini, and Perplexity. These articles lay the groundwork for every decision you’ll make in the new search era.

Featured Articles

Computer screen with code, representing technical foundations of generative engine optimisation and improving AI search results visibility

AI SEO Foundations

How Long Does It Take to See Results of AI SEO Optimisation?

Computer screen with code, representing technical foundations of generative engine optimisation and improving AI search results visibility

AI SEO Foundations

How Long Does It Take to See Results of AI SEO Optimisation?

Analytics graph with fluctuating data, showing Indexed Lab’s AI SEO strategies to recover traffic lost to AI.

AI SEO Foundations

How to Recover Lost Traffic from AI? (September 2025 guide)

Analytics graph with fluctuating data, showing Indexed Lab’s AI SEO strategies to recover traffic lost to AI.

AI SEO Foundations

How to Recover Lost Traffic from AI? (September 2025 guide)

All Articles

Aerial photograph of a sprawling suburban neighborhood with winding streets, detached homes, and autumn trees, illustrating the concept of a 'topical neighborhood' in AI-driven search engine optimization.

AI SEO Foundations

The Concept of a Topical Neighbourhood

Aerial photograph of a sprawling suburban neighborhood with winding streets, detached homes, and autumn trees, illustrating the concept of a 'topical neighborhood' in AI-driven search engine optimization.

AI SEO Foundations

The Concept of a Topical Neighbourhood

A team planning content structure on a whiteboard with sketches of headings and modules, illustrating how to organise information for AI visibility and effective generative engine optimisation.

AI SEO Foundations

How To Structure Content for AI Visibility

A team planning content structure on a whiteboard with sketches of headings and modules, illustrating how to organise information for AI visibility and effective generative engine optimisation.

AI SEO Foundations

How To Structure Content for AI Visibility

Abstract 3D network of connected spheres representing AI algorithms and vector search, supporting the topic How to Rank in AI Search in this LLM Guide.

AI SEO Foundations

Rank in AI Search: LLM Guide

Abstract 3D network of connected spheres representing AI algorithms and vector search, supporting the topic How to Rank in AI Search in this LLM Guide.

AI SEO Foundations

Rank in AI Search: LLM Guide

Iconic image of a human fingertip touching a sleek robotic hand, illustrating the critical human element behind strong EEAT that builds trust and authority for content in the age of AI SEO and generative search.

AI SEO Foundations

What Is EEAT and Why Does It Matter for AI Visibility and AI SEO?

Iconic image of a human fingertip touching a sleek robotic hand, illustrating the critical human element behind strong EEAT that builds trust and authority for content in the age of AI SEO and generative search.

AI SEO Foundations

What Is EEAT and Why Does It Matter for AI Visibility and AI SEO?