Copilot SEO for businesses

Be visible in the era of AI assisted discovery. Customers now rely on AI when seeking guidance, and Copilot SEO optimisation ensures you stay relevant.

Trusted by:

Your customers are no longer searching, they are asking.

Copilot SEO optimisation has become essential. It is how your brand stays visible when customers turn to AI systems for trusted recommendations.

Copilot now has 150M active monthly users

Copilot now has 150M active monthly users

Copilot now has 150M active monthly users

62% of internet users trust AI to guide brand choices

62% of internet users trust AI to guide brand choices

62% of internet users trust AI to guide brand choices

53% of US GenZ interested in delegating to AI agents

53% of US GenZ interested in delegating to AI agents

53% of US GenZ interested in delegating to AI agents

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

38% of B2B buyers use AI models to shortlist vendors

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

AI-originated traffic 9x more likely to convert than SEO

2.5 billion prompts per day are asked to ChatGPT

2.5 billion prompts per day are asked to ChatGPT

2.5 billion prompts per day are asked to ChatGPT

Beyond the buzzwords to real business impact

With so many acronyms like GEO, LLMO and AEO circulating, we cut through the clutter to explain what these shifts mean for your organisation. Our early adopters using Copilot SEO optimisation have already seen strong wins.

61%

Increase in brand mentions across ChatGPT, Gemini, and Perplexity after implementing llms.txt and AI-friendly schema

61%

Increase in brand mentions across ChatGPT, Gemini, and Perplexity after implementing llms.txt and AI-friendly schema

3.2x

Growth in qualified leads from AI-sourced visibility within 6 weeks of optimisation

3.2x

Growth in qualified leads from AI-sourced visibility within 6 weeks of optimisation

2x

Higher conversion rate from AI-origin traffic compared to traditional SEO channels, driven by stronger buying intent across ChatGPT queries

2x

Higher conversion rate from AI-origin traffic compared to traditional SEO channels, driven by stronger buying intent across ChatGPT queries

47%

Improvement in organic visibility scores across both Google and AI engines after restructuring content for question-based discovery

47%

Improvement in organic visibility scores across both Google and AI engines after restructuring content for question-based discovery

We help brands build AI Visibility through Copilot SEO.

Our Copilot SEO done for you service ensures your brand is discovered, cited and recommended by large language models like ChatGPT, Gemini and Perplexity.

Our offering is made up of 6 key areas:

Person analysing digital performance metrics on tablet, tracking continuous Copilot SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous Copilot SEO improvements and visibility growth.
Person analysing digital performance metrics on tablet, tracking continuous Copilot SEO improvements and visibility growth.

1. AI Visibility Audit

We analyse how AI models currently interpret and cite your brand.

2. Technical Foundation

We ensure AI crawlers can access your website and find information quickly and efficiently.

Computer screen with website code during technical optimisation for Copilot SEO and crawlability.
Computer screen with website code during technical optimisation for Copilot SEO and crawlability.
Computer screen with website code during technical optimisation for Copilot SEO and crawlability.
Abstract 3D blocks symbolising structured data and content engineering for Copilot visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for Copilot visibility and SEO.
Abstract 3D blocks symbolising structured data and content engineering for Copilot visibility and SEO.

3. Content Restructuring

We transform your website content into an AI-readable, encyclopedia, in a question-driven style that matches how your customers phrase their prompts.

4. Building Credibility

We strategically place your brand inside the sources that AI models trust the most.

Modern building representing digital authority and online presence growth through Copilot SEO.
Modern building representing digital authority and online presence growth through Copilot SEO.
Modern building representing digital authority and online presence growth through Copilot SEO.
Website analytics dashboard showing improved traffic and engagement after Copilot SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after Copilot SEO optimisation.
Website analytics dashboard showing improved traffic and engagement after Copilot SEO optimisation.

5. Tracking & Continuous Improvement

We track, maintain and enhance your AI visibility, applying the right updates as your traffic grows and your competitors make moves.

6. Cutting-edge Research

We update our approach to match the latest AI search practices so you don’t have to.

Two professionals analysing website performance data and optimisation strategy for Copilot SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for Copilot SEO on laptops.
Two professionals analysing website performance data and optimisation strategy for Copilot SEO on laptops.

We operate differently

Most agencies treat Copilot SEO as a simple extension of SEO, much like calling a Smartphone a more advanced toaster. We view Copilot SEO as a defining shift in how brands earn visibility.

We are Copilot SEO-native

Most agencies reword old SEO methods under new labels, but IndexLab was built from the ground up around Copilot SEO. As the space evolves, brands investing early in this new visibility layer will outperform those relying on classic SEO alone.

Most teams lock clients into long costly retainers. At IndexLab, we deliver stronger and faster outcomes through focused one time projects.

No expensive retainers

We have proven results

We have helped clients move from zero visibility to landing first and second positions on ChatGPT and Gemini, driving meaningful sales. You can review our Copilot SEO case studies below.

Businesses love working with us.
But don't take our word for it, take theirs!

In weeks, we went from invisible to ranking first on ChatGPT. AI search visits doubled, helping us recover lost organic traffic and proving how vital AI visibility is for growth.

Laura K.

CEO at Flash Facial

In weeks, we went from invisible to ranking first on ChatGPT. AI search visits doubled, helping us recover lost organic traffic and proving how vital AI visibility is for growth.

Laura K.

CEO at Flash Facial

Indexed Lab helped us appear on ChatGPT and Google. We just opened our first store and already rank first on ChatGPT. Excited to see how far this visibility can go.

Margarida Menezes

CEO at Baby Sisters

Indexed Lab helped us appear on ChatGPT and Google. We just opened our first store and already rank first on ChatGPT. Excited to see how far this visibility can go.

Margarida Menezes

CEO at Baby Sisters

Working with Indexed Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.

Anki Ram

Founder at Wandr

Working with Indexed Lab was eye-opening. After appearing in AI search, our online deliveries doubled in just three months.

Anki Ram

Founder at Wandr

The team at Indexed Lab is firing on all cylinders in establishing our Medium and Reddit presence. We saw an increase in our AI visibility score in 3 weeks!

Filipa

Head of Content and Commmunity at Wondercraft

The team at Indexed Lab is firing on all cylinders in establishing our Medium and Reddit presence. We saw an increase in our AI visibility score in 3 weeks!

Filipa

Head of Content and Commmunity at Wondercraft

Our proven 5-step process to dominate AI search results

At IndexLab, we manage the full Copilot SEO process end to end so your brand becomes a trusted authority within AI assisted search.

Step 1

Discover

  • What it is: Discovery call and onboarding to understand your brand, audience, and visibility goals.

  • Expected output: Custom project plan, milestones, timelines and access setup.

Step 2

Audit

  • What it is: Comprehensive technical and content analysis checking for crawlability, metadata, semantic structure, and off-site authority signals.

  • Expected output: AI Visibility Audit Report with clear priorities.

Step 3

Optimise

  • What it is: Copilot SEO optimisation across three pillars: technical foundation, content upgrade and brand authority building.

  • Expected output: Optimised site structure, AI-readable encyclopedia and disseminated brand.

Step 4

Review

  • What it is: Presentation of results, walkthrough of first citations, and visibility roadmap.

  • Expected output: Review session and performance report.

Step 5

Monitor & Evolve

  • What it is: Ongoing visibility monitoring, quarterly audits, and adaptation to AI model updates

  • Expected output: Continuous AI Visibility Score, insights, and incremental changes, or a plan + playbook for your team to continue work internally.

Fixed deliverables that get you AI-visible, optional monitoring thereafter

Each package has a fixed price and a defined level of work depth so that you always know exactly what you are getting.

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

Indexed Starter

Enable AI models to access and understand your website fast.

What's Included:

Optimisation for 2 key customer questions

Full AI visibility audit

Structured data for your 5 pages

4 blog articles designed to be cited in AI answers

Brand placement for 2 AI fact sources

Bonus: playbook on how to maintain your AI visibility

Visibility Builder

Integrate AI visibility as a new channel into your marketing funnel.

Everything in Starter, plus:

Optimisation for 10 customer questions across 2 USPs

Copy review for EEAT principles

Clustering of your content pages for better AI readability

Structured data for 20 pages and all new articles

12 blog articles designed to be cited in AI answers

Brand placement for 4 AI fact sources

Bonus: 1-month free of the Visibility Monitor plan

Bonus: AI visibility audit 3 months after delivery

Authority Leader

A comprehensive program for brands ready to own their vertical in AI-powered search.

Everything in Builder, plus:

Choose 5 key customer topics and 25 questions

3-month Reddit presence engagement

Brand Seeding across web entities, platforms and press

30 blog articles designed to be cited in AI answers

Bonus: 3-months free of the Visibility Monitor plan

Bonus AI visibility audit 3 and 6 months after delivery

Bi-weekly tracking dashboard including 2 competitors

What your brand stands to gain

Dominate the New Channel of the Future

Copilot SEO positions your brand inside AI generated answers on platforms like ChatGPT, Gemini and Perplexity, giving you qualified visibility while competitors are still fighting for traditional rankings.

AI Searches Are More Intentional, and Convert Higher

People asking AI tools for advice tend to be close to purchasing. Copilot SEO aligned traffic shows stronger buying intent and converts significantly better than conventional SEO or ads.

Re-purpose Your Existing Content

Your current material already holds value. We rework it so AI systems can understand and reference it more effectively, improving reach without changing your entire strategy.

Strong Ranking in AI Search

Show up where decisions are made, inside AI produced results and comparisons. This helps your brand become the trusted option customers see first.

Early Birds Catch the Worms

AI visibility is still new, offering an opportunity few brands have taken. Building authority early creates a long term advantage before others catch up.

AI Visibility Transformation Spotlight

How IndexLab helped businesses move from invisible to winning prime positions through Copilot seo across ChatGPT, Gemini and Google AI Mode.

DRAG TO EXPLORE

DRAG TO EXPLORE

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Wandr went from no Ai visibility to being raned #2 on Gemini, #1 on Google AI Mode and # on ChatGPT

Wandr, a Dubai-based healthy restaurant chain

Wandr was completely invisible in AI-driven search results. When users asked ChatGPT, Gemini, or Perplexity about healthy restaurants in JLT, Wandr was never mentioned, meaning they were missing out on high-intent discovery traffic.

Impact :

1st Place in Google AI Mode

2nd Place in Gemini

2nd Place in ChatGPT

Delivery volume doubles in 2 months

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

Flash Facial Dubai model receiving multiple express facial treatments, representing the beauty brand’s AI SEO success case study with Indexed Lab
Flash Facial logo, Dubai beauty and wellness brand featured in Indexed Lab AI SEO case study for AI visibility in Google AI Overviews and ChatGPT

Flash Facial, the first express and affordable facial treatment

Flash Facial had zero visibility in AI search before launch. The brand wasn’t appearing in Google AI Overviews, ChatGPT, or conventional Google search. Within two months of working with Indexed Lab, Flash Facial became the top AI-recommended choice for express facials in Dubai, even before opening its first store

Impact :

1st Place in Google AI Overviews

1st Place in ChatGPT results

1st Page organic Google ranking (from page 3)

700% increase in new website visitors

The Baby Sisters childcare team in Portugal, photographed together, representing the trusted babysitting brand featured in Indexed Lab’s AI SEO case study.”
Baby Sisters logo, Portugal’s leading childcare and babysitting platform featured in Indexed Lab AI SEO case study for ChatGPT and Google AI visibility

Baby Sisters, Portugal’s premier childcare platform

Baby Sisters was invisible in AI search, missing key prompts like “trusted babysitter in Lisbon” and “babysitter de confiança em Portugal.” Within weeks of working with Indexed Lab, they became the first-cited brand on ChatGPT, with rich context and hyperlinks, and achieved their first customer conversion from AI search.

Impact :

1st Place in ChatGPT for core babysitting prompts

Consistently hyperlinked in Google AI Overviews

96% increase in ChatGPT-driven visits

First customer conversion directly from ChatGPT

The Baby Sisters childcare team in Portugal, photographed together, representing the trusted babysitting brand featured in Indexed Lab’s AI SEO case study.”
Baby Sisters logo, Portugal’s leading childcare and babysitting platform featured in Indexed Lab AI SEO case study for ChatGPT and Google AI visibility

Baby Sisters, Portugal’s premier childcare platform

Baby Sisters was invisible in AI search, missing key prompts like “trusted babysitter in Lisbon” and “babysitter de confiança em Portugal.” Within weeks of working with Indexed Lab, they became the first-cited brand on ChatGPT, with rich context and hyperlinks, and achieved their first customer conversion from AI search.

Impact :

1st Place in ChatGPT for core babysitting prompts

Consistently hyperlinked in Google AI Overviews

96% increase in ChatGPT-driven visits

First customer conversion directly from ChatGPT

We’ve Got the Answers You’re Looking For

Quick answers to your AI SEO and visibility questions.

Do I even need this?

Are Copilot SEO and SEO the same?

Will this actually work?

How long until I see results from Copilot SEO?

What business impact can I expect from Copilot SEO?

How much does Copilot SEO cost and why do you offer one off packages?

Will I need ongoing maintenance?

How will I track progress in my Copilot SEO journey?

Will Copilot SEO optimisation also work on other AI models?

Can AI traffic be tracked?

How do I know which questions customers are asking AI models?

How is Copilot SEO different from optimising for ChatGPT alone?

Do I need technical skills to manage Copilot SEO after the project?

Do I even need this?

Are Copilot SEO and SEO the same?

Will this actually work?

How long until I see results from Copilot SEO?

What business impact can I expect from Copilot SEO?

How much does Copilot SEO cost and why do you offer one off packages?

Will I need ongoing maintenance?

How will I track progress in my Copilot SEO journey?

Will Copilot SEO optimisation also work on other AI models?

Can AI traffic be tracked?

How do I know which questions customers are asking AI models?

How is Copilot SEO different from optimising for ChatGPT alone?

Do I need technical skills to manage Copilot SEO after the project?

Start your Copilot SEO journey today

Book a call today or get in touch to get started

Logo by @AnkiRam

Visioned and Crafted by brief.pt

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Logo by @AnkiRam

Visioned and Crafted by brief.pt

© All right reserved