ChatGPT and AI Search Ecosystem
AI search evolves every month, and ChatGPT sits at the centre of that change. This page tracks the ongoing transformation of generative search, from OpenAI’s latest features and partnerships to how ChatGPT selects and cites brands. Explore what’s shaping user journeys inside LLMs, how new advertising models are emerging, and what these shifts mean for visibility. If you want to understand where AI search is heading and how to stay ahead of it, this is your starting point.
