Every Country ChatGPT Ads Can Now Target: The Full List

As of 18 August 2026, the campaign builder at ads.openai.com lists more than 40 countries as targetable audience locations, including all 27 EU member states. This page tracks the observed list. Advertiser account eligibility remains limited to a small set of billing countries.

We documented this list directly inside the OpenAI ads platform on 18 August 2026 while building a client campaign. OpenAI has not published it. Where the platform changes, we update this page.

Targetable audience locations, as observed

European Union, all 27: Austria, Belgium, Bulgaria, Croatia, Cyprus, Czechia, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.

Rest of the EEA and Switzerland: Iceland, Liechtenstein, Norway, Switzerland.

Americas: United States, Canada, Mexico, Brazil.

Asia-Pacific: India, Japan, South Korea, Australia, New Zealand.

Also: United Kingdom, which showed as pre-selected in our account.

The picker scrolls beyond what we captured, so the true list may be longer. The countries above are the ones we verified on screen.

Targeting a country and advertising from it are different things

The list above answers who your ads can reach. A separate question is who can open an advertiser account, and that remains restricted to a small set of billing countries, with the US and UK among them. Reported next openings are France, Germany, Ireland and Singapore. A company based elsewhere in the EU runs ChatGPT ads through a partner holding an eligible account. Our eligibility checker answers both questions in two minutes.

When do users in these countries start seeing ads?

OpenAI's 15 August announcement covers the EEA and Switzerland: Free and Go users start seeing ads later in August 2026, non-personalized at launch. For the non-European additions on the list, OpenAI has said nothing yet.

What this list means

OpenAI built the targeting layer for a global ad market before announcing one. For brands in these countries the practical move has two parts: know what ChatGPT already says about your category before ads arrive, and have a campaign ready for the day your market officially opens. The full analysis of the change is in our report on EU targeting opening.

Frequently asked questions

Which countries can ChatGPT ads target?

As observed on 18 August 2026: the United States, United Kingdom, Canada, Mexico, Brazil, all 27 EU member states, Iceland, Liechtenstein, Norway, Switzerland, India, Japan, South Korea, Australia and New Zealand.

Is targeting a country the same as being able to advertise from it?

No. Advertiser accounts are limited to a small set of billing countries. A company registered elsewhere runs campaigns through a partner holding an eligible account.

Does this list change?

Yes, and OpenAI publishes it without dates. We check it against our own account and update this page when the picker moves.