Answer Engine Optimisation for businesses
Be visible in the age of AI search. With Answer Engine Optimisation, we make your brand recommendable by AI when people ask for what you offer.
Trusted by:
Your customers are no longer searching, they are asking.
Answer Engine Optimisation is becoming essential. It is how your brand stays visible when customers rely on AI systems for trusted suggestions.
Beyond the buzzwords to real business impact
With so many terms like GEO or LLMO floating around, Answer Engine Optimisation cuts through the confusion so you understand the real impact on your business. Early adopters at indexLab have already seen strong wins.
We help brands grow their AI visibility through Answer Engine Optimisation
Our Answer Engine Optimisation done-for-you service ensures your brand is found, referenced, and recommended by leading AI systems like ChatGPT, Gemini, and Perplexity.
Our offering is made up of 6 key areas:
1. AI Visibility Audit
We analyse how AI models currently interpret and cite your brand.
2. Technical Foundation
We ensure AI crawlers can access your website and find information quickly and efficiently.
3. Content Restructuring
We transform your website content into an AI-readable, encyclopedia, in a question-driven style that matches how your customers phrase their prompts.
4. Building Credibility
We strategically place your brand inside the sources that AI models trust the most.
5. Tracking & Continuous Improvement
We track, maintain and enhance your AI visibility, applying the right updates as your traffic grows and your competitors make moves.
6. Cutting-edge Research
We update our approach to match the latest AI search practices so you don’t have to.
We operate differently
Most agencies treat Answer Engine Optimisation like a version of SEO, similar to calling a rocket a faster car. We see Answer Engine Optimisation as transformative.
We are Answer Engine Optimisation native
While many agencies rebrand old SEO tactics, indexLab was built entirely around Answer Engine Optimisation. As AI search becomes the norm, brands focusing on AI visibility will surpass those relying only on classic SEO.
Most agencies tie clients to pricey retainers. At indexLab, we deliver stronger and quicker results through targeted one time projects instead of long commitments.
No expensive retainers
We have proven results
We have helped clients move from no AI presence to top positions on ChatGPT and Gemini, generating real conversions. Explore our published case studies to see what Answer Engine Optimisation can achieve.
Businesses love working with us.
But don't take our word for it, take theirs!
Our proven 5-step process to dominate AI search results
At indexLab, we manage the full Answer Engine Optimisation process from start to finish so your brand becomes a trusted authority in AI driven search.
Step 1
Discover
What it is: Discovery call and onboarding to understand your brand, audience, and visibility goals.
Expected output: Custom project plan, milestones, timelines and access setup.
Step 2
Audit
What it is: Comprehensive technical and content analysis checking for crawlability, metadata, semantic structure, and off-site authority signals.
Expected output: AI Visibility Audit Report with clear priorities.
Step 3
Optimise
What it is: Answer Engine Optimisation across three pillars: technical foundation, structured content upgrades, and authority building.
Expected output: Optimised site structure, AI-readable encyclopedia and disseminated brand.
Step 4
Review
What it is: Presentation of results, walkthrough of first citations, and visibility roadmap.
Expected output: Review session and performance report.
Step 5
Monitor & Evolve
What it is: Ongoing Answer Engine Optimisation monitoring, quarterly reviews, and adjustments based on AI model changes.
Expected output: Continuous AI Visibility Score, insights, and incremental changes, or a plan + playbook for your team to continue work internally.
Fixed deliverables that get you AI-visible, optional monitoring thereafter
Each package has a fixed price and a defined level of work depth so that you always know exactly what you are getting.
What your brand stands to gain
Dominate the New Channel of the Future
Answer Engine Optimisation positions your brand inside AI generated answers across ChatGPT, Gemini, and Perplexity, helping you attract high intent exposure while others stay focused only on Google.
AI Visibility Transformation Spotlight
How indexLab used Answer Engine Optimisation to help businesses go from invisible to holding top spots across ChatGPT, Gemini, and Google AI Mode.
We’ve Got the Answers You’re Looking For
Quick answers to your Answer Engine Optimisation and visibility questions.
Start your Answer Engine Optimisation journey today
Book a call today or get in touch to get started