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[ An AI Audio Tool ]

Articles we published on a third-party platform for an AI audio tool rank second on Google, behind only the brand's own website.

Industry

AI software (audio)

Region

Global

Timeframe

2025

[ The challenge ]

An AI audio tool needed independent content about its product, the third-party sources Google and AI engines trust beyond a brand's own website.

[ What we did ]

  • —How-to articles about the product, published on a third-party publishing platform
  • —Targeted the questions people ask when turning written notes into audio
  • —Community seeding in the forums where creators compare audio tools

[ The results ]

  • ↗The third-party articles rank second on Google, behind only the brand's own website
  • ↗ChatGPT names the tool when people ask how to use it
  • ↗Visibility built on sources the brand does not own