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[ A Study-Abroad Scholarship Service ]
A study-abroad scholarship service lifted its daily AI citations 9% in the pilot's first month, and Perplexity began citing its own pages.
Industry
Education services
Region
UAE and Asia
Timeframe
May to July 2026 (three-month pilot)
[ The challenge ]
A free-to-student scholarship service had a large, established site, but AI answers to its buyers' questions never cited it. Its blog was missing from the sitemap and tagged no-index, so new content had no way to be found.
[ What we did ]
- —Site audit that flagged what kept the blog out of search: sitemap gaps, no-index tags and blocked pages
- —More than 60 articles in three months on high-intent scholarship questions, UAE first
- —Weekly tracking of AI citations across the site and per engine
[ The results ]
- ↗Average daily AI citations across the site rose 9% from May to June
- ↗Perplexity began citing the service's own pages: none of its answers in May and June, about 1 in 32 in July
- ↗More than 60 articles live by the end of the pilot
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