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[ A Study-Abroad Scholarship Service ]

A study-abroad scholarship service lifted its daily AI citations 9% in the pilot's first month, and Perplexity began citing its own pages.

Industry

Education services

Region

UAE and Asia

Timeframe

May to July 2026 (three-month pilot)

[ The challenge ]

A free-to-student scholarship service had a large, established site, but AI answers to its buyers' questions never cited it. Its blog was missing from the sitemap and tagged no-index, so new content had no way to be found.

[ What we did ]

  • —Site audit that flagged what kept the blog out of search: sitemap gaps, no-index tags and blocked pages
  • —More than 60 articles in three months on high-intent scholarship questions, UAE first
  • —Weekly tracking of AI citations across the site and per engine

[ The results ]

  • ↗Average daily AI citations across the site rose 9% from May to June
  • ↗Perplexity began citing the service's own pages: none of its answers in May and June, about 1 in 32 in July
  • ↗More than 60 articles live by the end of the pilot