A Large Language Model (LLM) is an AI model trained on vast amounts of text to understand and generate language. LLMs power answer engines and decide which brands to mention or cite based on their training data and retrieved sources.
[ Related terms ]
AI share of voice
Your slice of brand mentions in AI answers.
AI visibility
How often and prominently AI names your brand.
Answer Engine Optimization (AEO)
Optimizing a brand to be the answer AI assistants give.
Citation
AI uses your site as a linked source.
E-E-A-T
Experience, Expertise, Authoritativeness, Trust.
Generative Engine Optimization (GEO)
Getting cited inside AI-generated answers.
[ FAQ ]
Why does this term matter for AI search?+
AI assistants decide which brands to name using concepts like this one. Understanding it helps you see where your visibility in ChatGPT, Gemini and Google AI is won or lost.
Is this the same as SEO?+
It's related but not the same. Classic SEO targets ranking in Google's link results, while AI search visibility (AEO / GEO) targets being cited inside the answer the AI generates.
How do I check where my brand stands on this?+
Run a free visibility check and we'll show whether AI currently names you or your competitors, then we handle the work to fix it.
Want to be the answer AI gives?
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