[ US recovery center ]
AI visibility of the target prompt set grows from 0 to 67%.
A US outpatient recovery center was invisible when people asked AI whether outpatient rehab was right for them. Six months in, it owns its reputation prompt at 100%, and the visitors AI sends convert at 5 to 6 times the rate of Google organic.
The impact
- 5-6×AI-visitor conversion rate vs Google organic
- 0% → 67%High-intent decision prompts, AI visibility
- 100%Branded reputation prompt, every model, every run
- +97%Google organic clicks in the first 3 months
[ The results, in numbers ]
62%
AI-VISITOR ENGAGEMENT VS 38% GOOGLE ORGANIC
+51%
GOOGLE IMPRESSIONS IN 3 MONTHS
3×
PAGES CITED BY BING AI
~#1
BRANDED LOCAL RANK, 47% CLICK-THROUGH
[ The challenge ]
Regulated, competitive, and invisible where patients now ask.
When someone quietly asks an AI assistant whether outpatient rehab fits a working professional, or what it costs, that is the highest-intent moment in this market. The client appeared in 0% of those answers, in a space where every claim has to hold up to scrutiny.
- Outpatient rehab
- IOP & PHP
- United States
- Healthcare compliance
Feb 2026: asking ChatGPT
The assistant gave generic advice and named other programs. Our client, a strong fit for exactly this patient, appeared in 0% of test runs. The same was true for cost and program-comparison prompts.
Now: asking ChatGPT
For working professionals, several outpatient programs are built around a full-time schedule:
Named as a fit for working professionals, its IOP and PHP options cited from the site's own sourced content. From 0% of answers to a cited recommendation.
The goal set at kickoff
>70% AI visibility
Take the tracked patient-prompt set past 70% AI visibility. Six months into the engagement it holds at 67%, just short of the goal, with the work still ongoing.
[ What we did ]
Become the most trusted answer AI can give, without breaking compliance.
The Index Lab methodology tuned for a regulated healthcare provider: every claim sourced, every page built to clinical trust standards.
APrompt & content strategy↓
- Mapped 11 priority patient prompts around outpatient-rehab fit, cost and program comparison.
- Prioritised the high-intent decision prompts where visibility was worth the most.
BAI-ready site↓
- Fixed sitemap errors, deployed llms.txt and rebuilt metadata so AI crawlers could read the site correctly.
- Standardised name, address and phone data across Google, Apple Maps and Bing Places to eliminate entity confusion.
CContent execution↓
- Wrote answer-shaped articles mapped to the 11 priority prompts, to healthcare-compliance standards.
- Strengthened every asset with clinical statistics, expert quotes and medical citations, the E-E-A-T signals AI weighs most for health.
DSource hunting↓
- Mapped, per prompt and per engine, the exact third-party sources AI cites in this market.
- Turned that authority work into a finite, compliance-safe action list.
EMonitoring & Sentinel↓
- Ran a monthly prompt scoreboard across GPT-4, Claude and Gemini.
- Tracked visibility as a percentage per prompt, holding gains through two Google core updates.
[ The results ]
The right visitors, not just more visitors.
Measured across the engagement, visitors arriving from AI assistants engage at 62% versus 38% for Google organic, and complete an inquiry at roughly 5 to 6 times the rate. The branded reputation prompt reached 100% visibility, and every decision-stage gain held through two industry-wide Google updates.
AI visibility of the target prompt set
- Share of tracked patient prompts where the client appears (percentages, not absolute numbers)
- Six months of engagement, holding at 67%, just short of the 70% goal
- ✓Branded reputation prompt at 100% across GPT-4, Claude and Gemini: the client owns the answer to its own reputation question.
- ✓High-intent decision prompts climbed from 0% to 67% AI visibility, holding just short of the 70% goal with the work ongoing.
- ✓AI visitors convert into inquiries at roughly 5 to 6 times the rate of Google organic, the strongest segment on the site.
- ✓Google organic clicks grew 97% in the first three months; branded local rankings held through two Google core updates.
- ✓Proof the methodology works in regulated verticals: healthcare, legal, finance.
Could this be your brand?