Crawlability is whether automated bots, including AI crawlers like GPTBot and PerplexityBot, can access and read your content. If they are blocked by robots.txt or a firewall like Cloudflare, your pages cannot be cited.
[ Related terms ]
Grounding
Tying an AI answer to real sources.
Knowledge graph
A map of entities and how they relate.
llms.txt
A proposed file guiding AI to your key content.
Retrieval-Augmented Generation (RAG)
When AI fetches live sources before answering.
Schema markup (structured data)
Code that tells machines what your content means.
[ FAQ ]
Why does this term matter for AI search?+
AI assistants decide which brands to name using concepts like this one. Understanding it helps you see where your visibility in ChatGPT, Gemini and Google AI is won or lost.
Is this the same as SEO?+
It's related but not the same. Classic SEO targets ranking in Google's link results, while AI search visibility (AEO / GEO) targets being cited inside the answer the AI generates.
How do I check where my brand stands on this?+
Run a free visibility check and we'll show whether AI currently names you or your competitors, then we handle the work to fix it.
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