A knowledge graph is a structured map of entities — people, brands, products — and the relationships between them. Being a well-defined entity in knowledge graphs like Google's or Wikidata helps AI understand and recommend your brand.
[ Related terms ]
AI crawlability
Whether AI bots can read your site.
Grounding
Tying an AI answer to real sources.
llms.txt
A proposed file guiding AI to your key content.
Retrieval-Augmented Generation (RAG)
When AI fetches live sources before answering.
Schema markup (structured data)
Code that tells machines what your content means.
[ FAQ ]
Why does this term matter for AI search?+
AI assistants decide which brands to name using concepts like this one. Understanding it helps you see where your visibility in ChatGPT, Gemini and Google AI is won or lost.
Is this the same as SEO?+
It's related but not the same. Classic SEO targets ranking in Google's link results, while AI search visibility (AEO / GEO) targets being cited inside the answer the AI generates.
How do I check where my brand stands on this?+
Run a free visibility check and we'll show whether AI currently names you or your competitors, then we handle the work to fix it.
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