Nvidia in talks to invest in Perplexity above $30 billion
Nvidia is negotiating a stake in Perplexity above a $30 billion valuation, more than 50 percent above last year's round, as the company's annualized revenue triples on the back of its AI agent product.
Guilherme Hortinha · 25 August 2026
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The deal
Nvidia is negotiating an investment in Perplexity at a valuation above $30 billion, The Information reports. That is more than 50 percent higher than Perplexity's last funding round a year ago.
Perplexity's annualized revenue has tripled from $250 million to over $750 million, driven in part by "Perplexity Computer," an AI agent for automated tasks. The revenue jump likely ties to the higher token consumption that agentic AI demands.
From acqui-hire talk to investment
Nvidia had previously considered an acqui-hire to bring in Perplexity's technology and staff. It is negotiating a straight investment now. In March, Perplexity joined Nvidia's Nemotron Coalition, which promotes open AI models as a counterweight to Chinese development efforts. Perplexity has raised more than $1.7 billion to date, and CEO Aravind Srinivas is considering an IPO around 2028, according to CNBC.
One of several bets
This continues a run of similar Nvidia deals across the AI industry. It has already backed Poolside, Groq at $20 billion and Enfabrica at $900 million. Much of that money cycles back to Nvidia as chip revenue when portfolio companies buy hardware, so the size of a valuation is not by itself a clean read on how the market values the company.
Why it matters for AI visibility
Perplexity is where buyers ask a question and get a direct, sourced answer. A tripling in annualized revenue, driven by an AI agent product layered on top of search, is a growth signal for the citation surface itself. For anyone doing citation work, that keeps Perplexity worth measuring alongside Google and ChatGPT.
Frequently asked questions
Is Nvidia acquiring Perplexity outright?+
No. Nvidia had previously considered an acqui-hire, bringing in Perplexity's technology and staff. It is now negotiating a straight investment at a valuation above $30 billion.
How much has Perplexity raised so far?+
More than $1.7 billion to date, per The Decoder's reporting.
What is driving Perplexity's revenue growth?+
Annualized revenue has tripled from $250 million to over $750 million, with growth tied in part to Perplexity Computer, an AI agent for automated tasks, and the token consumption agentic use drives.
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Co-founder & Head of AI Innovation, Index Lab
Guilherme co-founded Index Lab, an AEO/GEO agency that makes brands the answer AI gives across ChatGPT, Gemini and Perplexity, taking clients from zero AI visibility to top recommendations.
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