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News
The latest in AI search, announcements, model updates and shifts that affect your brand's visibility.
OpenAI Confirms ChatGPT Ads Across Europe from 24 August
OpenAI announced on 19 August 2026 that ChatGPT Ads reaches 31 European countries from 24 August. We published the country list from inside the ads platform the day before.
Read →NewsChatGPT Ads Can Now Target Every EU Country
All 27 EU member states appeared in OpenAI's campaign location picker on 18 August 2026, one day before OpenAI confirmed 31 European markets from 24 August. The full country list, and what it changes for European brands.
Read →NewsOpenAI Opens ChatGPT Ads to Health and Finance Advertisers
Health insurance, dental, supplements and medical testing are in, on manual review. The pilot also reached five new markets on 11 August.
Read →NewsGemini's Share Fell From 12% to 1.9%, on One Dataset That Counts Text
Three datasets measured three different things this month. None of them answers which assistant people actually use.
Read →NewsGoogle's Generative AI Report Just Expanded to Many More Properties
Google has still not announced a full rollout. Here is what the report counts, what it holds back, and how to tell whether you have it.
Read →NewsChatGPT Ads update: carousels, oCPC, and pixel tracking opt-out ends
OpenAI bundled a multi-product carousel test and conversion-optimized bidding into this week's ChatGPT Ads Manager update. It also set August 17 as the date existing pixels switch to automatic advanced matching by default, unless advertisers opted out first.
Read →NewsA US Appeals Court Let AI Shopping Agents Back Onto Amazon
The Ninth Circuit vacated the injunction against Perplexity's agent, holding that the user is the one accessing Amazon. The lawsuit itself continues.
Read →NewsReddit blocks 23 million spam views a day. Moderators are still catching the rest by hand.
Reddit says a new AI system catches 25,000 spammy posts and comments a day, but won't say how it works. Subreddit moderators are still the ones building ban lists and keyword filters by hand.
Read →NewsThe OpenAI Roadmap in 2026: What Shipped and What Slipped
A dated record of what OpenAI promised against what actually launched, and what an ad-funded answer layer changes for your brand.
Read →NewsSearch Console's AI Overview Data Hides Clicks and Skews Position
Google's Search Console reports AI Overview impressions with no click data, and every URL inside an AI Overview block is logged at position one. The average position metric that blends the two is no longer a reliable signal.
Read →NewsAI Visibility Tracking: Why Your Prompts Aren't Measuring Real Discovery
AI visibility tracking via manual prompts misses how buyers actually find you. Learn which metrics reveal real brand discovery across AI platforms.
Read →NewsBing's New AI Performance Data: What It Means for Your Brand's AI Visibility
AI performance reporting tools from Bing now show brands how often they appear in AI responses, here's how to use that data to improve your AI visibility.
Read →NewsGoogle's AI Agents Are Changing How Brands Get Discovered: What You Need to Know
AI agents Google discovery is transforming brand visibility. Learn how Gemini reshapes recommendations and what your brand must do to stay visible.
Read →NewsWhy Your AI SEO Strategy Is Failing: What the llms.txt Data Actually Reveals
Your AI SEO strategy may be failing due to llms.txt errors and weak credibility signals. Here's what the data actually reveals.
Read →NewsWhy Your AI SEO Metrics Are Failing (And How to Fix Them)
AI SEO metrics are failing most marketing teams. Learn which signals actually measure AI brand visibility and how to fix your tracking now.
Read →NewsHow AI Shopping Agents Are Reshaping Brand Visibility and Conversational Commerce
AI shopping agents are reshaping brand discovery, learn how to optimize for conversational commerce before competitors lock in their advantage.
Read →NewsHow Claude Uses Search Rankings to Build AI Answers: What This Means for Your AI SEO Strategy
How Claude builds answers from search rankings and credibility signals, and what that means for getting your brand cited inside Anthropic's assistant.
Read →NewsWhat Is Answer Engine Optimization? A Practical Guide for Brands
What AEO is, how AI systems decide which brands to recommend, what implementation actually involves, and how to measure it. With the data from our own client work.
Read →NewsOpen AI announces ChatGPT shopping research
OpenAI's ChatGPT Shopping Research turns queries into personalised buyer's guides. What it pulls from, and what it changes for ecommerce visibility.
Read →NewsHow to Prepare Your AI Visibility for Black Friday 2026
AI shopping traffic grew 693% last holiday season, beating the forecast. Agentic checkout then stalled. Here is what changed, and the three things to fix before 27 November 2026.
Read →NewsChatGPT Mentions Brands, Google AI Narrows Focus
ChatGPT names brands freely while Google AI Mode narrows to fewer sources. What that difference means if your organic traffic has started falling.
Read →NewsHas ChatGPT stopped citing Reddit?
Has ChatGPT stopped citing Reddit? What the citation trackers showed, why Reddit was cited so heavily, and what the shift means for your own sources.
Read →NewsChatGPT Instant Checkout: What Happened Next
OpenAI launched in-chat checkout in September 2025 and pulled back from it in March 2026. What that reversal means for retailers.
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